Entrepreneurs omit the middle man to sell directly to consumers via peer recognition
Implications - Anyone with a great idea and a high-quality product can become a successful entrepreneur with use of online tools such as Kickstarter. However, what many direct to consumer companies have begun doing is utilizing social tools to not only advertise products, but create a community based in having "insider knowledge" to boost word of mouth marketing and allegiance to the burgeoning brand. This is executed via micro-influencer marketing, referral systems, or campaigns that strategically highlight the community aspect of using the product in question. This not only creates positive brand recognition, but highlights the exclusivity of DTC retail.
Workshop Question - How can you emphasize exclusivity to create excitement around your brand?
Trend Themes
1. Micro-influencer Marketing - Direct-to-consumer (DTC) companies utilize micro-influencers to create communities and increase word-of-mouth marketing.
2. Influencer-created Beauty Products - The high demand for influencer-created beauty products indicates significant opportunities in influencer collaborations.
3. Direct-to-consumer Approach - Direct-to-consumer companies like Away offer well-made and affordable luxury products to consumers by limiting their distribution channels to digital platforms.
Industry Implications
1. Beauty & Cosmetics - Beauty and cosmetics industry professionals can focus on influencer-created products to maintain customer engagement.
2. Retail & E-commerce - Retail and e-commerce industry professionals can focus on direct-to-consumer business models to offer high quality products for affordable prices.
3. Travel & Leisure - Travel and leisure industry professionals have significant opportunities in direct-to-consumer luggage sales, which offers well-made luxury products without the high price tag.
3 Featured, 27 Examples:
40,245 Total Clicks
Date Range:
Nov 16 — Jun 17
Trending:
Mild
Consumer Insight Topics:
