DTC Community

Entrepreneurs omit the middle man to sell directly to consumers via peer recognition

Implications - Implications - Anyone with a great idea and a high-quality product can become a successful entrepreneur with use of online tools such as Kickstarter. However, what many direct to consumer companies have begun doing is utilizing social tools to not only advertise products, but create a community based in having "insider knowledge" to boost word of mouth marketing and allegiance to the burgeoning brand. This is executed via micro-influencer marketing, referral systems, or campaigns that strategically highlight the community aspect of using the product in question. This not only creates positive brand recognition, but highlights the exclusivity of DTC retail.
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
55,021 Total Clicks
Nov 16 - Jun 17
This Quarter and Mild
Business
Featured Examples
Accessible Luxury Luggage - Away Sells Affordable Versions of Luxe Travel Gear Exclusively Online
SCORE 6.5
This Quarter and Warm 199 Clicks Pub: Jun 16, 17
Accessible Luxury Luggage
Away Sells Affordable Versions of Luxe Travel Gear Exclusively Online
Selling its products exclusively online, Away is a luxury luggage maker that offers affordable versions of its high-end product—making quality pieces accessible to a larger group. Described as &... [More]
Coffee-Based Skincare Kits - Frank Body's Babe Island Kit Helps to Protect Against Winter Weather
SCORE 5.8
This Year and Warm 367 Clicks Pub: Nov 10, 16
Coffee-Based Skincare Kits
Frank Body's Babe Island Kit Helps to Protect Against Winter Weather
To help consumers combat the dry and itchy skin that naturally accompanies cold weather, Frank Body has release a new product called the Babe Island Kit. Like other Frank Body products, the kit... [More]
Personalized Pillow Campaigns - Eve Mattress is Giving People a Fun Way to Share Love on Valentine's
SCORE 6.2
This Year and Warm 229 Clicks Pub: Feb 13, 17
Personalized Pillow Campaigns
Eve Mattress is Giving People a Fun Way to Share Love on Valentine's
This year for Valentine’s Day, Eve Mattress is giving people the chance to create a personalized pillow for a loved one with its #PillowTalk campaign. On the dedicated microsite for the... [More]
Latina Blogger Cosmetics - Mexican Beauty Blogger 'iluvsarahii' Launched a Makeup Set with ColorPop
SCORE 4.6
This Quarter and Average 81 Clicks Pub: May 24, 17
Latina Blogger Cosmetics
Mexican Beauty Blogger 'iluvsarahii' Launched a Makeup Set with ColorPop
One of the newest makeup collections to be launched by ColorPop was created in collaboration with Mexican beauty blogger ‘iluvsarahii,’ who commonly shares bold, colorful cosmetic looks... [More]
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