This beer tank is truly beyond description. As far as point of sale displays go, this Guinness beer tank is one of the most original and amazing displays out.
The beer tank display uses all different products from Guinness to make up a giant tank display of Guinness goodness. The wheels are made of kegs of varying sizes and the treads are made of a poster surrounding the kegs.
The body is geometrically very close to an actual tank and is made up of cases of Guinness products. The entrance where there would typically be a hatch is made of a barrel and the all-important cannon is made of a black tube with Guinness branding on it. If they were looking to show that Guinness is a force to be reckoned with, they certainly accomplished their goal.
What's Driving This Trend
- Brand Experience Marketing
- Creating immersive displays and experiences like the Guinness beer tank can enhance brand awareness and loyalty.
- Event Marketing
- Bringing the Guinness beer tank to festivals and events provides a unique and unforgettable experience for attendees.
- Sustainability in Retail Design
- Using upcycled or recycled materials to create eye-catching displays, such as the kegs and cases used in the Guinness beer tank, can demonstrate a commitment to sustainability and eco-friendliness.
Who This Affects Most
- Alcohol and Beverage
- Breweries and other alcohol companies can utilize creative point of sale displays like the Guinness beer tank to attract customers and differentiate themselves from competitors.
- Event Planning
- Event planners can leverage unique displays and experiences like the Guinness beer tank to set their events apart and increase attendance and engagement.
- Retail Design
- Designers and architects can incorporate sustainability and innovation into their retail designs by utilizing upcycled materials and creating immersive experiences like the Guinness beer tank.
