Although its not uncommon for pet owners to make social accounts for their dogs in order to get them noticed, Tinkerbelle the Dog has accumulated a much higher following than most.
With well over 100,000 fans across Twitter, Facebook and Instagram combined, the 5 pound Papitese uses her influence to promote products and events. By having a dog as its spokesperson, brands are able to reach a wide range of users by appealing to them with highly shareable images that appear less ad-focused.
So far, Tinkerbelle the Dog's brand partnerships include Purina, Febreeze and Swiffer, as well as a number of hotels like The Ritz-Carlton, Hilton and Kimpton. In addition to this, Tinkerbelle the Dog was also a model at New York Fashion Week and flaunted the designs of Ralph Lauren, Coach, Poochie Boots and more.