Experiential Java

With its symbolism now preceding it, coffee becomes a canvas for viral fads

Implications - Highlighting the ubiquitous nature of coffee as a symbol of social interaction and much more, the experience of coffee consumption has become a space for innovation in flavor, form, aesthetic, and beyond. This demonstrates the new context of coffee as a gourmet food experience rather than a commodity, a transition that can be observed taking place currently in other adjacent categories such as cannabis.

Workshop Question - How could you potentially tap into adjacent industries or viral fads to help make your products more share-worthy?
SCORE 5.7
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61,768 Total Clicks
Feb 17 - Jul 17
Warm
Featured Examples
Coffee-Filled Dessert Cones - Japan's Coffee Cones are the Latest Caffeine Craze
SCORE 7.4
Warm 3,259 Clicks Pub: Jul 17, 17
Coffee-Filled Dessert Cones
Japan's Coffee Cones are the Latest Caffeine Craze
Japan’s Coffee Cones serve as another creative vessel for caffeine consumption that’s not only delicious, but aesthetically pleasing. The popularity of the Unicorn Frappuccino has... [More]
Blue Matcha Lattes - This Bright Blue Latte Will Set Your Instagram Feed Apart From the Rest
SCORE 6.1
Warm 1,851 Clicks Pub: Jul 7, 17
Blue Matcha Lattes
This Bright Blue Latte Will Set Your Instagram Feed Apart From the Rest
Following the popularity online of black charcoal-infused caffeinated beverages, this coffee shop launched a brightly colored matcha blue latte. Available from London-based Farm Girl Cafe—... [More]
Avocado Latte Cups - Truman Cafe's 'Avolatte' is Served in a Real Avocado Half
SCORE 6.2
Warm 2,080 Clicks Pub: May 22, 17
Avocado Latte Cups
Truman Cafe's 'Avolatte' is Served in a Real Avocado Half
Due to customer demand, the Truman Cafe in Melbourne, Australia, recently started serving a unique menu item it is calling the ‘Avolatte.’ While the cafe initially created the avocado... [More]
Carbonated Cold Brews - Stumptown's Cold Brew Coffee in a Can is Boasts a Sparkling Fizz
SCORE 5.2
Warm 1,122 Clicks Pub: Feb 22, 17
Carbonated Cold Brews
Stumptown's Cold Brew Coffee in a Can is Boasts a Sparkling Fizz
Portland’s Stumptown Coffee Roasters frequently innovates when it comes to the coffee products that it retails, including its newest cold brew coffee in a can. Stumptown recently unveiled a... [More]
Healthy Gothic Lattes - This Charcoal Latte From Damson & Co Has a Distinctive Black Color
SCORE 4.9
Average 2,292 Clicks Pub: May 27, 17
Healthy Gothic Lattes
This Charcoal Latte From Damson & Co Has a Distinctive Black Color
This charcoal latte has a gothic black color, making it the assumed rival of all rainbow-colored unicorn food products, including the limited edition Unicorn Frappuccino from Starbucks. Available at... [More]
Citrus-Flavored Coffee Sodas - Keepers Coffee Soda is a Sweeter Alternative to a Cold Brew
SCORE 3.7
Mild 571 Clicks Pub: Jun 24, 17
Citrus-Flavored Coffee Sodas
Keepers Coffee Soda is a Sweeter Alternative to a Cold Brew
Keepers coffee soda is a new summer-inspired drink that’s both refreshing and unusual. Cold brew coffee has taken over the coffee consumption industry and often acts as an indicator of the... [More]
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