Category
Lifestyle
Assisted Choices
Trend cluster
Category
Experiential
Java
With its symbolism now preceding it, coffee becomes a canvas for viral fads.
4.5
Trend score
Trend
What is the Experiential Java trend?
Experiential Java: Highlighting the ubiquitous nature of coffee as a symbol of social interaction and much more, the experience of coffee consumption has become a space for innovation in flavor, form, aesthetic, and beyond. This demonstrates the new context of coffee as a gourmet food experience rather than a commodity, a transition that can be observed taking place currently in other adjacent categories such as cannabis.
Trend themes
Themes within the Experiential Java trend
Three behaviours holding the trend together01
Experiential Coffee
Demonstrates the new context of coffee as a gourmet food experience rather than a commodity, creating opportunities for innovative flavors, forms, and aesthetics.
02
Share-Worthy Lattes
Young, hyper-connected generations love unique finds in the world, inspiring creative menu items, such as avocado latte cups and healthy gothic lattes, that encourage visual appeal and Instagram-friendly aesthetics.
03
Novelty Vessels for Caffeine Consumption
The popularity of colorful novelty drinks, such as unicorn frappuccinos and Japan's coffee cones, creates a market for aesthetically pleasing, sippable desserts served on disposal cups.
Industry implications
What the Experiential Java trend means for industry
Where the trend changes the playbookFor
Coffee
Industry professionals can explore and innovate with exotic flavors, creative forms and visually pleasing aesthetics to create unique experiences that differentiate their products.
For
Food
Food professionals can take cues from coffee's transition to an experiential product and prioritize creativity and aesthetics, such as texture and presentation, to create share-worthy dishes that resonate with younger, social media-savvy generations.
For
Packaging and Disposables
Innovative food and beverage vessels, such as cans and coffee cones, create novelty experiences for consumers, offering opportunities for entrepreneurs to creatively enhance the packaging and disposable materials for food and drink consumption.
Workshop question
How could you potentially tap into adjacent industries or viral fads to help make your products more share-worthy?
Trend signals
Trend signals for Experiential Java
Trend score 4.5 out of 10, from popularity 70%, activity 58%, freshness 8%.
Popularity70%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Experiential Java trend
6 featured examples from Feb 22 to Jul 17, 2017CategoryLifestyle
Coffee-Filled Dessert Cones
Japan's Coffee Cones are the Latest Caffeine Craze
The food and beverage industry can leverage the trend of novelty beverage vessels by offering unique, Instagrammable drinks in innovative containers.
CategoryLifestyle
Blue Matcha Lattes
This Bright Blue Latte Will Set Your Instagram Feed Apart From the Rest
Incorporating visually stunning and Instagram-worthy food and beverages to attract and engage customers.
CategoryLifestyle
Avocado Latte Cups
Truman Cafe's 'Avolatte' is Served in a Real Avocado Half
Innovation opportunities for coffee shops to differentiate themselves and attract new customers through unique and visually appealing beverage offerings.
CategoryLifestyle
Healthy Gothic Lattes
This Charcoal Latte From Damson & Co Has a Distinctive Black Color
Industry that can explore the potential of activated charcoal as an ingredient and create gothic-themed products.
CategoryMarketing
Carbonated Cold Brews
Stumptown's Cold Brew Coffee in a Can is Boasts a Sparkling Fizz
The coffee industry can capitalize on this trend by expanding their product offerings and investing in convenient packaging options for on-the-go consumers.
CategoryLifestyle
Citrus-Flavored Coffee Sodas
Keepers Coffee Soda is a Sweeter Alternative to a Cold Brew
Disruptive Innovation Opportunity: Creating new flavors and variations of cold brew coffee to cater to diverse consumer preferences.
