Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Kid-Curated
Event
Children are empowered to be co-creators of their own experiences.
2.6
Trend score
Trend
What is the Kid-Curated Event trend?
Kid-Curated Event: With their penchant for self-taught skills and digital prowess, kids are savvier than ever, empowering them to take center stage at their own festivals and events where they can gain new knowledge and show off their creativity. Modern parents increasingly want their children to have an entrepreneurial mindset from a young age, resulting in a huge shift from play-focused family activities towards educational and empowering activities that encourage personal growth.
Trend themes
Themes within the Kid-Curated Event trend
Three behaviours holding the trend together01
Child-led event programming
Children are increasingly co-creating their own events, emphasizing opportunities for personal growth and an entrepreneurial mindset from a young age.
02
Youth-focused educational activities
Parents are leaning toward educational and empowering activities that encourage personal growth.
03
Practical knowledge through hands-on activities
Combining practical knowledge with hands-on activities makes educational activities more fun for kids.
Industry implications
What the Kid-Curated Event trend means for industry
Where the trend changes the playbookFor
Event Planning
There is a need for event planners specializing in children's events that are not solely focused on play, but also promote personal growth and entrepreneurial mindsets.
For
Agriculture
Farmers can capitalize on the disconnect between consumers and their food, through education initiatives that bring younger generations onto farms and to markets.
For
Education
There is an opportunity for ed-tech and other education providers to create innovative, interactive experiences that help children develop practical skills.
Workshop question
How can you empower your consumer to be a co-creator within your industry?
Trend signals
Trend signals for Kid-Curated Event
Trend score 2.6 out of 10, from popularity 40%, activity 30%, freshness 8%.
Popularity40%
Activity30%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Kid-Curated Event trend
5 featured examples from Aug 10, 2016 to Jan 3, 2018CategoryAutos
Kid-Designed Car Concepts
GoCompare Tasked Kids with Designing the Car of the Future
The automotive industry can embrace the kid-designed car concepts to inspire fresh and unconventional ideas for future car models.
CategoryLife-Stages
Kid-Friendly Cooking Workshops
The Little Chef's Cooking Event Teaches Kids About Proper Nutrition
Supermarkets can organize cooking workshops for kids within their store premises, promoting healthy eating and attracting families to their stores.
CategoryLife-Stages
Agriculture-Themed Children's Events
This Initiative Teaches Children About Farming & Agriculture
As the demand for locally-sourced food increases, there is a growing need for farmers and agricultural businesses to engage with the public and educate them on how food is grown.
CategoryLife-Stages
Child-Focused Entrepreneurial Events
'Kid Talks' Inspire Young Attendees to Reach Goals
Integrate entrepreneurship and creative thinking into education curriculums to inspire and teach students about business.
CategoryArt & Design
Youth-Focused Songwriting Events
The Blue Balloon Spring Songwriting Showcase is Intended for Kids
Music schools will see an increase in demand for songwriting classes for children.
