Film-branded toys use their familiarity to boost education within STEM
Implications - Though a fairly new development within the toy industry, STEM as a form of educational play is expanding, moving into larger toy brands by way of film-branded pieces. This is a positive development as the familiarity of these characters creates engagement with kids who don't find learning fun.
Workshop Question - How can you create, or leverage, a sense of familiarity and sentimentality with your brand?
Trend Themes
1. Branded Educational Play - Licensing popular film franchises and toys is now a new trend that helps boost engagement in STEM subjects while providing for a fun, interactive and playful style of learning.
2. Connected Toy Figures - Smart devices with connectivity capabilities and machine learning technology that provide kids with new and exciting ways to interact and learn with their favorite characters.
3. AR Toys and Games - With emphasis on customizable features, games and toys utilizing AR technology to create interactive and immersive experiences.
Industry Implications
1. Toy Industry - Research and development of smart toys with innovative and engaging features for kids and young ones.
2. Entertainment Industry - Merging of popular films and franchises with educational toys, to enhance engagement and appreciation of hard-to-learn subjects.
3. Tech Industry - The creation of smart and interactive toys that leverage the use of machine learning, AR technology and other such emerging tech tools.
9 Featured, 80 Examples:
189,930 Total Clicks
Date Range:
Sep 16 — Mar 19
Trending:
Hot
Consumer Insight Topics:
