Franchised Educational

Film-branded toys use their familiarity to boost education within STEM

Implications - Though a fairly new development within the toy industry, STEM as a form of educational play is expanding, moving into larger toy brands by way of film-branded pieces. This is a positive development as the familiarity of these characters creates engagement with kids who don't find learning fun.
SCORE 8.1
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65,707 Total Clicks
Sep 16 - Jul 17
Recent and Warm
TechMarketingToysLife-Stages
Featured Examples
Connected Superhero Toys - The Sphero Spider-Man Toy Connects to a Network for Software Updates
SCORE 8.7
This Quarter and V. Hot 730 Clicks Pub: Jun 15, 17
Connected Superhero Toys
The Sphero Spider-Man Toy Connects to a Network for Software Updates
Toys serve an ostensibly simple purpose (i.e. keeping children entertained,) but that doesn’t prevent toys like the Sphero Spider-Man from embracing the latest in technological advances. The... [More]
Mind-Controlled Hologram Toys - The Force Trainer II Lets Kids Re-Enact Famous Jedi Challenges
SCORE 7.3
This Year and Warm 789 Clicks Pub: Sep 23, 16
Mind-Controlled Hologram Toys
The Force Trainer II Lets Kids Re-Enact Famous Jedi Challenges
Uncle Milton recently expanded its Star Wars Science range with the debut of ‘The Force Trainer II: Hologram Experience.’ The toy not only allows children to re-enact their favorite Jedi... [More]
Action Movie Toy Cars - The Anki Overdrive: Fast & Furious Edition are Branded After the Film
SCORE 6.8
This Quarter and Warm 812 Clicks Pub: Apr 27, 17
Action Movie Toy Cars
The Anki Overdrive: Fast & Furious Edition are Branded After the Film
The Anki Overdrive: Fast & Furious Edition playset is a new line of toy cars from the hardware company behind popular products like the Cozmo robot. Before Cozmo, Anki focused on its Overdrive... [More]
Cartoon Programming Toys - This Minion Coding Toy Flatulates on Command
SCORE 7.4
This Quarter and Warm 359 Clicks Pub: Jun 12, 17
Cartoon Programming Toys
This Minion Coding Toy Flatulates on Command
‘Wow Wee’ has launched the most mischievous new programmable toy with its Minion coding toy ‘Turbo Dave.’ Toy-makers have been launching a variety of responsive toys that... [More]
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