Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Nestlé Waters LEGO Waterbuddies Bottles Celebrate The LEGO Movie 2

 - Mar 6, 2019
References: talkingretail
The Nestlé Waters LEGO Waterbuddies Bottles have been made available from the brand in celebration of The LEGO Movie 2 in the UK as a way to encourage better hydration and make water more fun for kids to consume. Specially formed to look like different characters from the aforementioned film, the bottles have a playful aesthetic that bring a touch of whimsy to the simple act of drinking water. The family-friendly water packaging speaks to the brands research that only 22% of a child's hydration comes from water to help incite better habits.

Speaking on the new Nestlé Waters LEGO Waterbuddies Bottles, Out-of-Home Shopper Marketing Manager Severine Hemms said, "Water is the healthiest way to hydrate, and encouraging these positive habits at a young age is crucial for developing life long, healthy behaviours, and we hope that this latest launch will help set children up for a successful and healthy future."