This spring, dinosaur fans of all ages can purchase sustainably packaged Boxed Water in Jurassic World-themed cartons featuring fan-favorite dinosaurs from the hit franchise. There's T. rex, Stegosaurus and Blue, the famous Velociraptor, depicted on a carton along with a fun fact.
With these cartons, the brand is aiming to inspire consumers to make more sustainable choices in support of the planet, all the while bringing attention to the fact that "plastic recycling is on a decline – with only 5% of U.S.-made plastic getting recycled."
Boxed Water's 92% plant-based boxes are 100% recyclable, refillable and BPA-free, and with every #BetterPlanet hashtag posted to social media, the brand plants a pair of trees with the National Forest Foundation.
What's Driving This Trend
- Sustainable Packaging
- The rise of dinosaur-themed sustainable packaging creates an opportunity to support a greener planet.
- Eco-friendly Marketing
- Incorporating environmental concerns into marketing campaigns can create more empowered consumers and foster greater loyalty.
- Social Media Environmentalism
- Brands that encourage eco-friendly behavior through social media can connect with consumers and create community around shared values.
Who This Affects Most
- Packaging
- The packaging industry can innovate more sustainable materials in response to consumer demand for eco-friendly options.
- Marketing
- Marketing firms can help brands incorporate environmentally-friendly messaging into their campaigns and bolster consumer engagement.
- Social Media
- Social media platforms that provide features for social and environmentally conscious brands can differentiate themselves from competitors.
