Toys serve an ostensibly simple purpose (i.e. keeping children entertained,) but that doesn't prevent toys like the Sphero Spider-Man from embracing the latest in technological advances. The connected figure, based on the classic Marvel superhero, uses Wi-Fi to communicate with the Sphero server and automatically receive software updates.
Unlike what one might imagine from a Spider-Man toy, the Sphero Spider-Man is definitely not an action figure. In fact, the toy doesn't move at all — instead, it uses voice recognition technology to allow kids to interact with it, and it tells kids stories from its downloaded database. The Sphero Spider-Man stories are essentially audio versions of comic books, and thanks to the voice recognition, children can guide those stories by telling Spider-Man what to do next.
Key Themes Behind This Trend
- Connected Toys
- Opportunity for toy manufacturers to create toys that use advanced technology, such as voice recognition and software updates, to provide interactive experiences for children.
- Voice Recognition Technology
- Potential for businesses to develop voice recognition technology that can be integrated into various products, enhancing user interaction and engagement.
- Software Updates for Toys
- Potential for companies to create toys that can connect to a network and receive software updates, improving functionality and offering new features over time.
Where This Applies
- Toy Manufacturing
- Opportunity for toy manufacturers to incorporate advanced technology into their products, creating innovative and interactive toys for children.
- Technology and Gadgets
- Potential for technology companies to develop voice recognition technology and software update platforms that can be integrated into a wide range of products.
- Children's Entertainment
- Opportunity for businesses in the children's entertainment industry to create digital experiences that combine storytelling and interactive elements, using voice recognition and software updates.
