Toys serve an ostensibly simple purpose (i.e. keeping children entertained,) but that doesn't prevent toys like the Sphero Spider-Man from embracing the latest in technological advances. The connected figure, based on the classic Marvel superhero, uses Wi-Fi to communicate with the Sphero server and automatically receive software updates.
Unlike what one might imagine from a Spider-Man toy, the Sphero Spider-Man is definitely not an action figure. In fact, the toy doesn't move at all — instead, it uses voice recognition technology to allow kids to interact with it, and it tells kids stories from its downloaded database. The Sphero Spider-Man stories are essentially audio versions of comic books, and thanks to the voice recognition, children can guide those stories by telling Spider-Man what to do next.