This bottled cold brew coffee offers a minimalist design that is named and designed in a way that emphasizes its high quality ingredients.
The coffee is named 'A-Town' in order to "subliminally reinforce its intended A grade market position" – essentially ensuring that consumers are subconsciously attracted to it as a premium product. The bottled cold brew's packaging was designed by 'OCHO Creative' and its logo was inspired by Miami Beach's coastline and clear water. The rest of the packaging is extremely simple, with little labeling aside from the bottles' logo and name.
This cold brew coffee brand uses visual design in a strategic way and ensures its product exudes a sense of quality to consumers.