Honest Affordability

Brands are taking a no-frills approach to product pricing

Implications - While premium price points often convey a sense of status to consumers, in-the-know shoppers are being drawn towards no-nonsense brands that promote top-of-the-line quality at ultra-affordable pricing. Keeping packaging and extras to a minimum, brands are realizing the value of offering high quality products that compete with the biggest name brands while staying accessible to the masses, strengthening their reputation among consumers as being authentic and honest.
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
31,476 Total Clicks
Dec 16 - Jul 17
This Quarter and Warm
Featured Examples
Honestly Priced Jewelry - Starling Jewelry Uses a Direct-to-Consumer Model for Transparent Pricing
SCORE 8.2
This Quarter and Hot 1,092 Clicks Pub: Jun 12, 17
Honestly Priced Jewelry
Starling Jewelry Uses a Direct-to-Consumer Model for Transparent Pricing
When it comes to honesty, the jewelry industry doesn’t have a shining reputation, but Starling Jewelry is hoping to change that perception. The Los Angeles-based jewelry studio employs a... [More]
Ultra-Affordable Cosmetic Collections - Beauty Pie's 10-Piece Skincare Range is Priced Under $10
SCORE 8
This Quarter and Hot 369 Clicks Pub: Jun 22, 17
Ultra-Affordable Cosmetic Collections
Beauty Pie's 10-Piece Skincare Range is Priced Under $10
Beauty Pie sets itself as a virtual makeup storefront where consumers are able to become members to receive unbranded, affordable cosmetic products at factory pricing. Now, Beauty Pie is launching... [More]
Minimalist Anti-Aging Serums - 'The Ordinary' Skincare Chooses Quality Over Fancy Packaging
SCORE 6.9
This Year and Warm 1,109 Clicks Pub: Dec 16, 16
Minimalist Anti-Aging Serums
'The Ordinary' Skincare Chooses Quality Over Fancy Packaging
‘The Ordinary’ skincare is a line of anti-aging serums from Canadian beauty brand Deciem. While the serums offer all the benefits of top shelf beauty brands and anti-aging products, they... [More]
Universally Priced CPGs - Brandless Offers Common Household Goods Priced at $3 Each
SCORE 6.2
This Quarter and Warm 239 Clicks Pub: Jul 11, 17
Universally Priced CPGs
Brandless Offers Common Household Goods Priced at $3 Each
Like ‘No Name’ before it, ‘Brandless’ is a CPG brand that presents itself as a company eschewing fancy packaging and marketing in favor of a wide array of common household... [More]
Affordable Infused Facial Shimmers - Elf Cosmetics' Facial Whip Comes in a Range of Flattering Tones
SCORE 4.9
This Quarter and Average 172 Clicks Pub: Jul 5, 17
Affordable Infused Facial Shimmers
Elf Cosmetics' Facial Whip Comes in a Range of Flattering Tones
Elf cosmetics is known for its highly affordable makeup products, and the brand’s Shimmering Facial Whip is no exception. The product comes in a small plastic tube, ensuring that it is easy... [More]
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