The traditional espresso drink is reinvented with superfood infusions
Implications - As both coffee culture and the world of supplements continues to expand rapidly thanks to a competitive environment of innovation, consumers are embracing superfood-infused lattes as a way of offsetting the negative effects of caffeine. This progression demonstrates the all-encompassing nature of the health and wellness movement, and more specifically, the pursuit of balance in terms of food and beverage consumption.
Workshop Question - What new health-driven ingredients can you incorporate into familiar products to satisfy customers concerned with balance?
Trend Themes
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Superfood-infused Lattes — As food and beverage consumption trends continue to evolve, superfood-infused lattes are becoming increasingly popular for their health and wellness benefits.
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Experimenting with Unique Flavors — Cafes are experimenting with unique flavors and ingredients, such as turmeric, algae, and charcoal, to create innovative and healthful beverages.
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Vibrant, Photogenic Beverages — Brightly colored, visually-appealing beverages, such as blue matcha lattes and rainbow unicorn lattes, are gaining popularity with social media-savvy consumers who value unique aesthetics.
Industry Implications
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Food and Beverage — Innovative cafes and restaurants are blending healthfulness with unique flavor profiles to create visually-striking, photogenic beverages that attract social media-savvy consumers and trend-seekers.
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Wellness and Supplements — As consumers look to offset negative health impacts associated with caffeine and sugar, wellness and supplement industries are increasingly turning to superfood ingredients to create healthful, energizing beverages.
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Marketing and Advertising — The photogenic, Instagram-worthy qualities of trend-setting lattes and other beverages offer marketing and advertising opportunities for businesses seeking to capitalize on social media influencers and trend-seekers.
