Category
Lifestyle
Assisted Choices
Trend cluster
Category
Superfood
Latte
The traditional espresso drink is reinvented with superfood infusions.
4.3
Trend score
Trend
What is the Superfood Latte trend?
Superfood Latte: As both coffee culture and the world of supplements continues to expand rapidly thanks to a competitive environment of innovation, consumers are embracing superfood-infused lattes as a way of offsetting the negative effects of caffeine. This progression demonstrates the all-encompassing nature of the health and wellness movement, and more specifically, the pursuit of balance in terms of food and beverage consumption.
Trend themes
Themes within the Superfood Latte trend
Three behaviours holding the trend together01
Superfood-Infused Lattes
As food and beverage consumption trends continue to evolve, superfood-infused lattes are becoming increasingly popular for their health and wellness benefits.
02
Experimenting with Unique Flavors
Cafes are experimenting with unique flavors and ingredients, such as turmeric, algae, and charcoal, to create innovative and healthful beverages.
03
Vibrant, Photogenic Beverages
Brightly colored, visually-appealing beverages, such as blue matcha lattes and rainbow unicorn lattes, are gaining popularity with social media-savvy consumers who value unique aesthetics.
Industry implications
What the Superfood Latte trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Innovative cafes and restaurants are blending healthfulness with unique flavor profiles to create visually-striking, photogenic beverages that attract social media-savvy consumers and trend-seekers.
For
Wellness and Supplements
As consumers look to offset negative health impacts associated with caffeine and sugar, wellness and supplement industries are increasingly turning to superfood ingredients to create healthful, energizing beverages.
For
Marketing and Advertising
The photogenic, Instagram-worthy qualities of trend-setting lattes and other beverages offer marketing and advertising opportunities for businesses seeking to capitalize on social media influencers and trend-seekers.
Workshop question
What new health-driven ingredients can you incorporate into familiar products to satisfy customers concerned with balance?
Trend signals
Trend signals for Superfood Latte
Trend score 4.3 out of 10, from popularity 69%, activity 54%, freshness 8%.
Popularity69%
Activity54%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Superfood Latte trend
5 featured examples from Jan 10 to Jul 7, 2017CategoryLifestyle
Detoxifying Charcoal Lattes
RAWBERRY's Unique Black Latte Cleanses the Liver
The beverage industry can leverage the trend of activated charcoal beverages to innovate and offer consumers unique and visually appealing detoxifying drinks.
CategoryLifestyle
Blue Matcha Lattes
This Bright Blue Latte Will Set Your Instagram Feed Apart From the Rest
Incorporating visually stunning and Instagram-worthy food and beverages to attract and engage customers.
CategoryLifestyle
Nourishing Algae Lattes
The End Brooklyn's 'Unicorn Latte' is Free from Coffee and Dairy
Superfood lattes and functional beverages present an opportunity for innovation in the food and beverage industry to cater to health-conscious consumers.
CategoryLifestyle
Turmeric-Based Lattes
The Snack Cafe nutbar Offers a Unique Spiced Coffee Drink
With the medicinal benefits of turmeric becoming increasingly known, health and wellness companies have the opportunity to capitalize on creating products that incorporate this sp…
CategoryLifestyle
LGBTQ-Supporting Lattes
Juice Society's 'Love Latte' Celebrates the LGBTQ Community in Texas
Beverage companies can develop rainbow-colored products for a good cause and promote them through social media platforms.
