The traditional espresso drink is reinvented with superfood infusions
Implications - As both coffee culture and the world of supplements continues to expand rapidly thanks to a competitive environment of innovation, consumers are embracing superfood-infused lattes as a way of offsetting the negative effects of caffeine. This progression demonstrates the all-encompassing nature of the health and wellness movement, and more specifically, the pursuit of balance in terms of food and beverage consumption.
Workshop Question - What new health-driven ingredients can you incorporate into familiar products to satisfy customers concerned with balance?
Trend Themes
1. Superfood-infused Lattes - As food and beverage consumption trends continue to evolve, superfood-infused lattes are becoming increasingly popular for their health and wellness benefits.
2. Experimenting with Unique Flavors - Cafes are experimenting with unique flavors and ingredients, such as turmeric, algae, and charcoal, to create innovative and healthful beverages.
3. Vibrant, Photogenic Beverages - Brightly colored, visually-appealing beverages, such as blue matcha lattes and rainbow unicorn lattes, are gaining popularity with social media-savvy consumers who value unique aesthetics.
Industry Implications
1. Food and Beverage - Innovative cafes and restaurants are blending healthfulness with unique flavor profiles to create visually-striking, photogenic beverages that attract social media-savvy consumers and trend-seekers.
2. Wellness and Supplements - As consumers look to offset negative health impacts associated with caffeine and sugar, wellness and supplement industries are increasingly turning to superfood ingredients to create healthful, energizing beverages.
3. Marketing and Advertising - The photogenic, Instagram-worthy qualities of trend-setting lattes and other beverages offer marketing and advertising opportunities for businesses seeking to capitalize on social media influencers and trend-seekers.
