Porcelain Public Courtyards

The Sackler Courtyard is the First of Its Kind in the World

The Sackler Courtyard, which is the exterior section of London's V&A Exhibition Road Quarter, is made entirely of porcelain. It's the first and only public courtyard in the world to have such a lush makeup (viz. entirely porcelain), giving attendees to the museum a unique experience that they wouldn't be able to find anywhere else.

Serving as the connective tissue between several different museum halls and galleries, AL_A, the architects behind the project, knew that the Sackler Courtyard would need something substantial in order to stand out. As such, the firm built the courtyard with over 11,000 handmade ceramic tiles — an impressive feat that reflects the artisanship of the works that are housed within the various sectors of the museum.

Porcelain Architecture
Exploration of building materials beyond traditional components provides an opportunity for architects to create one-of-a-kind designs and push the limits of construction possibilities.
Unique Museum Experiences
The creation of unusual features in museum design can attract visitors seeking novel and distinctive cultural experiences.
Handmade Artisanship
With the revival of traditional production methods, opportunities arise for businesses to capitalize on the growing demand for handmade products.

Where This Applies

Architecture and Engineering
Architects can push the boundaries of conventional building materials and techniques to create visually stunning structures, drawing inspiration from the use of porcelain in the Sackler Courtyard.
Museums and Cultural Institutions
Cultural institutions can differentiate themselves by emphasizing unique designs and interactive exhibits that immerse visitors in novel ways.
Handmade Ceramics and Tile Production
Businesses in handmade ceramics and tile production can capitalize on the growing demand for artisanal goods by providing unique pieces that capture the artistry of traditional production methods.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 27%
Activity 15%
Freshness 8%

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