Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Activated
Decor
Kids’ home furnishings emphasize wellness-focused play.
3.4
Trend score
Trend
What is the Activated Decor trend?
Activated Decor: Parents of the health and wellness movement are looking to curate creative spaces for their children that encourage physical activity and overall well-being. This shift in priorities indicates an opportunity for home decor brands as well as fitness brands to tap into the youth-centric health movement with a focus on aesthetics and play.
Trend themes
Themes within the Activated Decor trend
Three behaviours holding the trend together01
Youth Wellness Movement
The trend towards parents emphasizing physical activity and overall well-being for their children creates an opportunity for home decor and fitness brands to tap into with a focus on aesthetics and play.
02
Gamification of Household Chores
Designing household items that are gamified can encourage children to tidy up after themselves by turning mundane household chores into a fun game.
03
Athleisure in Home Decor
The rise of athleisure has moved beyond just fashion and activewear to include multiple parts of one's lifestyle, including home decor.
Industry implications
What the Activated Decor trend means for industry
Where the trend changes the playbookFor
Home Decor
Home decor brands have a disruptive innovation opportunity by creating creative spaces for children that encourage physical activity and overall well-being.
For
Fitness
Fitness brands have a disruptive innovation opportunity by emphasizing the importance of physical activity and overall well-being for children, creating products that are aesthetically pleasing and fun to use.
For
Technical Fabrics
Designers of technical fabrics and materials have a disruptive innovation opportunity by introducing ultra-soft bedding materials and comfortable, functional yoga mats for parents and their children.
Workshop question
Who are your next consumers and how can you tap into their priorities?
Trend signals
Trend signals for Activated Decor
Trend score 3.4 out of 10, from popularity 55%, activity 40%, freshness 8%.
Popularity55%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Activated Decor trend
4 featured examples from Apr 7, 2016 to Jul 12, 2017CategoryLife-Stages
Youth Doorframe Gyms
This Home Gym for Kids Can Be Set Up in Any Interior Doorway
The children's fitness equipment industry can benefit from developing innovative and safe indoor gym equipment that promotes physical activity and play for kids.
CategoryLife-Stages
Baby-Centric Yoga Mats
Magic Carpet Yoga Mats' 'Happy Baby' Collection Targets Active Parents
The fitness and wellness industry can capitalize on the trend of mom and baby fitness classes by offering specialized programs and fitness equipment.
CategoryArt & Design
Dunking Laundry Dispensers
The Dirty Dunk is a Laundry Hamper Designed as a Basketball Hoop
Innovating on multi-functional furniture that incorporates interactive and gamified elements to engage children and make household tasks more enjoyable.
CategoryArt & Design
Active Teen Decor
Lululemon's ivivva Brand and PBteen Collaborated on Teen Home Decor
The collaboration between Lululemon's ivivva and PBteen shows opportunity for fashion and activewear brands to extend into the home decor market.
