Kids’ home furnishings emphasize wellness-focused play
Implications - Parents of the health and wellness movement are looking to curate creative spaces for their children that encourage physical activity and overall well-being. This shift in priorities indicates an opportunity for home decor brands as well as fitness brands to tap into the youth-centric health movement with a focus on aesthetics and play.
Workshop Question - Who are your next consumers and how can you tap into their priorities?
Trend Themes
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Youth Wellness Movement — The trend towards parents emphasizing physical activity and overall well-being for their children creates an opportunity for home decor and fitness brands to tap into with a focus on aesthetics and play.
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Gamification of Household Chores — Designing household items that are gamified can encourage children to tidy up after themselves by turning mundane household chores into a fun game.
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Athleisure in Home Decor — The rise of athleisure has moved beyond just fashion and activewear to include multiple parts of one's lifestyle, including home decor.
Industry Implications
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Home Decor — Home decor brands have a disruptive innovation opportunity by creating creative spaces for children that encourage physical activity and overall well-being.
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Fitness — Fitness brands have a disruptive innovation opportunity by emphasizing the importance of physical activity and overall well-being for children, creating products that are aesthetically pleasing and fun to use.
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Technical Fabrics — Designers of technical fabrics and materials have a disruptive innovation opportunity by introducing ultra-soft bedding materials and comfortable, functional yoga mats for parents and their children.
4 Featured, 36 Examples:
171,418 Total Clicks
Date Range:
Apr 16 — Jul 17
Trending:
Mild
Consumer Insight Topics:
