Sequin-Covered Fantasy Sneakers

Nike's Glass Slipper Takes Inspiration from the Tale of Cinderella

The Air Force 1 Upstep Hi LX is a new fantasy sneaker from Nike that has been appropriately dubbed the 'Glass Slipper,' as it takes inspiration from the fairy tale of Cinderella.

The all-new sneakers designed exclusively for women take the form of pastel-colored footwear that is coated in shimmering sequins that are accented by white details. Unlike the hard sole of a glass heel, these sneakers from Nike boast a comforting shape. These special-edition summer sneakers include a high-cut silhouette, a raised outsole and a reinvented look that revives the classic Air Force 1 sneakers, which were originally introduced in 1982.

From fantasy makeup brushes to unicorn-inspired beverages, consumers are investing in whimsical products that delve into the world of magic, folklore and fairy tales.

Fantasy-inspired Footwear
Opportunity for brands to create whimsical and magical footwear designs, inspired by fantasy tales.
Sequin-coated Fashion
Potential for brands to incorporate sequin details into various fashion items, adding a touch of sparkle and glamour.
Reviving Classic Styles
Opportunity for brands to reinvent and modernize classic designs with new materials and features.

Who This Affects Most

Fashion Retail
Brands can tap into the demand for fantasy-inspired fashion and create unique and trendy collections.
Footwear Manufacturing
Manufacturers can explore the use of sequins and other embellishments to create eye-catching and fashionable footwear.
Beauty and Cosmetics
Cosmetic brands can take inspiration from fantasy themes to create enchanting and whimsical makeup products.
SCORE
5.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 83%
Activity 71%
Freshness 8%

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