Trend cluster
Category

Voice-Control
Kitchen

Voice-activated appliances make IoT more intuitive for the homeowner.

Voice-Controlled Cooking AppsConnected Cooking DisplaysVoice Assistant AppliancesSmart Refrigerator ConceptsVoice-Controlled Smart Multicookers

Trend

What is the Voice-Control Kitchen trend?

Voice-Control Kitchen: Consumers can now get their very own personal assistant in the kitchen to help them navigate complex recipes, concoct delicious dishes and keep tabs on diet and nutrition needs for their families through smart technology that responds to vocal commands. With voice-control, consumers don’t need to be very familiar with the technical aspects of their IoT home, they can simply speak aloud and the connected appliances respond accordingly. The increasing integration of technology into the home is seeing a shift towards more intuitive usage that requires little effort on behalf of the consumer.

Trend themes

Themes within the Voice-Control Kitchen trend

Three behaviours holding the trend together
01

Voice-Controlled Appliances

The increasing integration of voice-assistive technology into kitchen appliances bring a more intuitive usage that requires little effort on behalf of the consumer.

02

Expanded Smart Home Integration

Amazon Alexa, Google Assistant and Samsung's Bixby assistants have opened up numerous integration possibilities with kitchen appliances and multiple industries.

03

Connected Cooking Displays

Tablet-like displays come with hands-free help, compatible with voice and visual meal planning and guided cooking functions, serving as a central hub for everything from finding meal inspiration to planning recipes for the week.

Industry implications

What the Voice-Control Kitchen trend means for industry

Where the trend changes the playbook
For

Home Appliances

Companies that make home appliances can leverage voice-activated technology to make kitchen chores more hands-free and adaptable to customers' daily lives.

For

Smart Home Technology

Smart home device manufacturers can expand their range of products to be compatible with voice assistants already available to customers.

For

Food & Beverage

Connected cooking displays and other voice-controlled cooking appliances open up opportunities for food and beverage companies to develop innovative recipes that utilize these new cooking technologies.

Workshop question

What challenges do you foresee for consumers with the proliferation of IoT and how can you help make that transition more seamless?

Trend signals

Trend signals for Voice-Control Kitchen

Trend score 4.1 out of 10, from popularity 57%, activity 57%, freshness 8%.

Popularity57%
Activity57%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Voice-Control Kitchen trend

8 featured examples from Jan 5, 2017 to Jan 7, 2019
Voice-Controlled Cooking Apps
CategoryTech

Voice-Controlled Cooking Apps

In The Kitchen's 'Cook with Me' Feature Activates Voice Commands

Disruptive innovation opportunity: Innovate new technologies to support voice-controlled cooking apps and devices.

Connected Cooking Displays
CategoryArt & Design

Connected Cooking Displays

The KitchenAid Smart Display at CES 2019 is a Next-Gen Home Hub

Innovation opportunities exist in creating smart home appliances, like the KitchenAid Smart Display, that serve as central hubs for connected experiences.

Voice Assistant Appliances
CategoryArt & Design

Voice Assistant Appliances

Whirlpool Smart Appliances will Now Feature Amazon Alexa Connectivity

Manufacturers of white goods will need to adapt to the voice-controlled trend to remain competitive in the market.

Smart Refrigerator Concepts
CategoryArt & Design

Smart Refrigerator Concepts

Smart Fridges will now feature Virtual Helper the 'Samsung Bixby'

Integrating virtual assistants into appliances offers appliance manufacturers new disruptive innovation opportunities to create smart and connected products.

Voice-Controlled Smart Multicookers
CategoryArt & Design

Voice-Controlled Smart Multicookers

Gourmia is Launching an 11-in-One Cooker at CES 2019

The home appliance industry can tap into the market demand for voice-controlled smart multicookers, creating innovative products that offer enhanced convenience and functionality.

Voice-Controlled Tablets
CategoryTech

Voice-Controlled Tablets

TCL's Xess Tablet Features Amazon Alexa Integration

The integration of voice-controlled technology into consumer electronics such as tablets and smartphones is a growing industry trend with disruptive innovation opportunities.

Assistive Smart Fridges
CategoryTech

Assistive Smart Fridges

LG's Voice-Controlled Fridges are Linked to Amazon Alexa

Disruptive innovation opportunity: Develop and improve smart appliance technologies to meet the demands of modern consumers.

Voice-Controlled Sous Vide Tools
CategoryArt & Design

Voice-Controlled Sous Vide Tools

The ChefSteps Joule Sous Vide Simplifies Tasks with Amazon Alexa

Disruptive innovation opportunity: Incorporate voice control into the design and production of various kitchen appliances to cater to the growing demand for smart home technology.