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Kitchen Consumer Insights

Solar-Powered Cooker
Outdoor appliances are using solar power for a clean fuel source
Implications - Cookware brands are creating more environmentally-conscious appliances by replacing traditional fuel sources with solar power. Such products highlight how consumers are becoming more open to incorporating sustainably-focused alternatives of familiar items into various aspects of their lifestyle.
Workshop Question — Consider how your brand could make a more sustainable version of a popular product or service.
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Outdoor Cookware
Multifunctional cookers help streamline food preparation on excursions
Implications - Appliance brands are creating multifunctional products to allow campers and outdoor enthusiasts increased variety in preparation methods for their meals. These products highlight how brands are catering to the needs of smaller consumer segments by adapting established innovations from adjacent industries.
Workshop Question — Consider how your brand could leverage popular innovations from adjacent space to better meet the needs of your more niche customer segments.
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Guided Cookware
Appliances integrate technology to assist consumers with recipes
Implications - As consumers continue to become acquainted with connected technologies throughout the home, there has been an increase in kitchen appliances capable of offering a guided cooking experience for consumers along with multi-functional features. These appliances highlight how consumers are open to a guided experience within the home to learn new skills.
Workshop Question — Consider how your brand could offer your customers a guided experience to learn more about how to use your brands’ products or services.
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Simple Sensor
Connected flood sensors feature streamlined designs for peace-of-mind
Implications - With our changing global climate, consumers are becoming more wary of the risks of flooding, especially when it comes to their homes. To give them peace-of-mind, smart water sensors are increasingly leaning into simplicity for design and function. Rather than creating a device that can do it all, plug-and-play, single-function sensors aim to streamline and restore a path to security for consumers living in at-risk communities.
Workshop Question — How does increased functionality impact the usability of your offering?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fashion-Forward Appliance
Fashion brands are creating functional designer gadgets for the kitchen
Implications - Fashion houses are going beyond wearable collections to offer niche and aesthetically pleasing goods for kitchen spaces while keeping function in mind. These fashionable appliances speak to Millennial consumers' love of pleasing aesthetics, and help them lead a more curated lifestyle that transcends into their daily routines.
Workshop Question — How can you make a practical product offering more fashion-forward without losing functionality in the process?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Probiotic Clean
Probiotic-based air purifiers naturally protect against the growth of mold
Implications - As probiotics become an increasingly relevant buzz word in the world of wellness, more brands are leveraging them to provide natural microbial protection against the growth of mold in the home. These benefit those who suffer from mold and mildew allergies while aligning with broader consumer values towards naturality.
Workshop Question — How could the use of probiotics be incorporated into your product line-up?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Collaborative Cookware
Unique brand partnerships bring forth covetable kitchenware basics
Implications - Following the introduction of meal kit services and the increased accessibility of recipes through digital tools, retailers and cookware producers are seeking out noteworthy partnerships in order to create highly covetable kitchenware collections that serve to cultivate millennials' new interest in cooking even further. This shift highlights the fact that younger consumers just getting into home cooking are looking for culinary tools that reflect their personal interests and boast the familiarity of designers or celebrity chefs they follow on social media.
Workshop Question — What unique partnerships could be explored in order to inspire potential customers?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Intelligent Measure
Kitchen faucets integrate convenient and cost-saving smart measuring features
Implications - While water conservation devices have long permeated the consumer-space, today's smart kitchen faucets focus less on reducing waste and more on precision and convenience. This signals a heightened expectation that today's foodie home cook has for precision and a desire for products that simplify micro-moments within the cooking experience.
Workshop Question — Consider your brand offering. Is there a way to adapt the way its being communicated to better suit shifting consumer priorities?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Minimalist Kitchen
Minimalist designs have entered the kitchen space
Implications - Brands are increasingly offering minimalist kitchen-related items and appliances, pared down in both form and function, in response to the still-prevalent "less is more" design trend. More than this, such items and spaces prioritize consumers living in dense populations, with the rise in micro-living having created a necessity for small-space solutions that remain aesthetically pleasing.
Workshop Question — How could your brand better accommodate the unique needs of individuals living in cities?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Kid-Friendly Kitchen
Modern appliances adapt into compact, easy-to-use tools for adults & children
Implications - Moving beyond cute, kit-friendly aesthetics, brands are offering kitchen accessories and appliances that both adults and kids can use. Focusing more on functionality and easy access, brands are adapting everything from ovens to knife sets to be more kid-friendly through compact sizing, training sets and streamlined methods. Looking to engage kids without alienating adults, brands are choosing to focus more on accessibility as opposed to aesthetics to draw in consumers of various ages. Such a shift speaks to the dual-functionality of products on the market.
Workshop Question — How can you adapt your product and service offerings to be more inclusive of all ages?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends