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Kitchen Consumer Insights

Measured Spoilage
Brands use connected technology to monitor fridge contents and curb food waste
Trend - Connected technology is being integrated into kitchen appliances and containers to ensure that consumers are aware of their food's state of freshness. This tech includes everything from NFC-enabled containers to sunlight-mimicking tech.

Insight - Consumers are concerned about food waste, which is a worry that is motivated by two factors -- a concern for the environment and the desire to be being cost-effective in purchase decisions. Smart technology in the kitchen allows for users to be more connected and mindful of expiration dates, therefore, contributing to the convenience and efficiency of their daily routines as they strive to be more eco-friendly.
Workshop Question - What kind of feature can you introduce to your product or service to bring together cost-efficiency and eco-friendliness?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Solar-Powered Cooker
Outdoor appliances are using solar power for a clean fuel source
Implications - Cookware brands are creating more environmentally-conscious appliances by replacing traditional fuel sources with solar power. Such products highlight how consumers are becoming more open to incorporating sustainably-focused alternatives of familiar items into various aspects of their lifestyle.

Insight - With alternative power becoming more accessible, it is easier now for consumers to incorporate it into their daily lives as they try to shift to more sustainable lifestyles and reduce their consumption of natural resources. This shift reflects a larger trend, particularly among younger consumers, who are seeking to be more conscientious about the impact their consumption habits have on limited resources in order to preserve the environment.
Workshop Question - Consider how your brand could make a more sustainable version of a popular product or service.
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Outdoor Cookware
Multifunctional cookers help streamline food preparation on excursions
Trend - Appliance brands are creating multifunctional products for outdoor cooking. These innovations give campers and outdoor enthusiasts tools that boast a number of creative meal preparation methods.

Insight - Adventurous consumers are always seeking new ways to be practical in outdoor spaces and many look to do so with innovative products that alleviate packing anxiety. These individuals usually opt-in for features like multifunctionality, however, they also place emphasis on home-like aesthetics as there is a strong preference for the outdoor space to mimic the comforts of the home environment.
Workshop Question - Consider how your brand could leverage popular innovations from adjacent space to better meet the needs of your more niche customer segments.
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Guided Cookware
Appliances integrate technology to assist consumers with recipes
Trend - As consumers continue to become acquainted with connected technologies throughout the home, there has been an increase in kitchen appliances capable of offering a guided cooking experience for consumers along with multi-functional features.

Insight - An aspect of the recent consumer focus on self-improvement has also been an interest in mastering a huge range of skills. Thanks to new options catering to this desire, consumers feel not only a desire but a pressure to become more holistically educated individuals, mastering a vast range of skills as a means of not only a sense of growth, but as a way to keep pace with their peers as well.
Workshop Question - Consider how your brand could offer your customers a guided experience to learn more about how to use your brands’ products or services.
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Simple Sensor
Connected flood sensors feature streamlined designs for peace-of-mind
Trend - Smart water sensors are increasingly designed to prioritize simplicity in design and function. Rather than creating a device that can do it all--plug-and-play, single-function sensors aim to streamline and restore a path to security for consumers living in at-risk communities.

Insight - With climate change's impact on rising water levels, hurricanes and other weather-related disasters, consumers in certain regions are at a much higher risk for issues like property damage. Brands that are able to offer some warning, or relief, so consumers can get ahead of potential damage are increasingly important as climate change progresses.
Workshop Question - How does increased functionality impact the usability of your offering?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fashion-Forward Appliance
Fashion brands are creating functional designer gadgets for the kitchen
Trend - Fashion houses are going beyond wearable collections to offer niche and aesthetically pleasing goods for kitchen spaces while keeping function in mind. The aesthetically themed units being produced span all types of kitchen appliances.

Insight - Younger consumers, especially Millennials, prefer their environment to align with their preferred aesthetics, often inspired by what they see on social media. These consumers curate their environments because they view their design preferences as extensions of their individual identity.
Workshop Question - How can you make a practical product offering more fashion-forward without losing functionality in the process?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Probiotic Clean
Probiotic-based air purifiers naturally protect against the growth of mold
Trend - As probiotics become an increasingly relevant "buzz" word in the world of wellness, more brands are leveraging them to provide natural microbial protection against the growth of mold in the home. These benefit those who suffer from mold and mildew allergies while aligning with broader consumer values towards naturality.

Insight - Consumers are increasingly turning to natural ingredients in many aspects of their lives, whether that's in the food and beverages they consume, in their self-care regimes, or in general household upkeep. This shift comes as North Americans learn more about historical uses of natural ingredients from global influences, and as some of them begin to perceive products with "chemicals" as harmful to their health.
Workshop Question - How could the use of probiotics be incorporated into your product line-up?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Collaborative Cookware
Unique brand partnerships bring forth covetable kitchenware basics
Trend – Following the introduction of meal kit services and the increased accessibility of recipes through digital tools, retailers and cookware producers are seeking out noteworthy partnerships in order to create highly covetable kitchenware collections that serve to cultivate millennials' new interest in cooking even further.

Insight - Many younger consumers are just getting into home cooking and looking for culinary tools that reflect their pre-existing personal brands. This helps ease the process of learning a new life skill, which can be intimidating for a generation that views adulthood and its responsibilities as treacherous.
Workshop Question - What unique partnerships could be explored in order to inspire potential customers?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Intelligent Measure
Kitchen faucets integrate convenient and cost-saving smart measuring features
Implications - While water conservation devices have long permeated the consumer space, today's smart kitchen faucets focus less on reducing waste and more on precision and convenience to appease the modern foodie consumer.

Insight - A need for precision in the kitchen is a result of the re-emergence of home cooking in recent years. Accessibility of information has made consumers more eager than ever to gain new skills and engage in DIY tasks. Exploring home cooking is a part of this turn toward maker culture. Ultimately, the ability to create and self-educate empowers consumers who have become too accustomed to instant gratification.
Workshop Question - Consider your brand offering. Is there a way to adapt the way its being communicated to better suit shifting consumer priorities?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Minimalist Kitchen
Minimalist designs have entered the kitchen space
Trend - Brands are increasingly offering minimalist kitchen-related items and appliances, pared down in both form and function, in response to the still-prevalent "less is more" design and living trend. This has increased as many consumers are living in dense and urban populations requiring space-saving efforts.

Insight - A more emotionally driven approach to minimalism is recently observed with the Marie Kondo movement. This approach to minimized consumerism focuses more on mindfulness than aesthetic motivations. This suits today's consumer well, as increased access to information is inherently tied to a sense of overwhelm. Minimalist living provides respite from the chaos.
Workshop Question - How could your brand better accommodate the unique needs of individuals living in cities?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends