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Kitchen Consumer Insights

Compact Range
Kitchen brands are adapting range hoods to be portable and compact
Trend - Kitchen appliance brands are releasing compact range hoods designed to sit on a countertop. These hoods are not permanent fixtures, as per the norm, and are instead portable, meaning they can be stored away when not in use. These hoods are designed for homes that are more strict on space.

Insight - As the cost of living continues to rise to crisis levels, consumers are tasked with saving money wherever possible. For homeowners, this often means investing in smaller, more affordable alternatives to full-size appliances or tools. Simple everyday devices, such as ovens or refrigerators, can be expensive and cumbersome to fit in more modest homes. As a result of this, brands in the kitchen appliance space are releasing lower-cost, more portable solutions.
Workshop Question - How could your brand ensure it's products or services are not overly expensive or difficult to use?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smart Dishwasher
Appliance companies are augmenting dishwashers with automated features
Trend - Appliance companies are creating consumer-grade dishwashers with artificial intelligence (AI) and smart features. These features include remote control, automatic door operation, and automatic soap optimization, to name a few. These appliances focus on energy and time efficiency.

Insight - As younger millennials and older Gen Z consumers enter the renters and home-buyers markets, these consumers look to ensure that their homes are equipped for the modern age. These consumers prioritize fast wireless network connections, safe electrical wiring, and convenient features in their homes. Despite the rising costs of home ownership, many are willing to pay premiums for homes, and appliances in the home, that meet these desires, in order to make daily life more comfortable.
Workshop Question - How could your brand utilize AI to add value to its product or service for younger consumers?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Waffle Towel
Brands are launching towels with woven waffle patterns for ease of use
Trend - Brands are creating towels woven with a waffle-like pattern. These towels dry faster, are more absorbent, and are naturally antibiotic when compared to traditional towels. Towels styled like this are also less prone to mold or unwanted scents due to the aerated design.

Insight - With rising water and energy costs in many regions, consumers are becoming more conscious of how often each textile must be cleaned to remain sanitary. These consumers are drawn to products that stay fresher for longer, effectively saving time and money on cleaning. One such area of concern is the bathroom, where people often leave the same towel for hand-drying for long periods. These consumers are investing in waffle-woven towels for their antibacterial and fast-drying traits.
Workshop Question - How could your brand leverage new materials and designs to save consumers time on cleaning?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Automated Chef
Brands are releasing AI-powered cooking devices for the home kitchen
Trend - Just a few years after AI-powered chefs debuted in numerous restaurant pilots, brands are now adapting this technology to the home kitchen. These cooking devices help ensure consistency in cooking while making the process more efficient due to their advanced AI.

Insight - Luxury consumers favor convenience and automation in the home as time-saving measures, rather than cost-saving ones. These consumers have extra money they are willing to spend to make their busy lives easier, leading to fully-equipped smart homes or appliances on timers. One area these strive for more automation in is the kitchen. Previously, these consumers would hire personal human chefs if they did not enjoy cooking themselves. Brands are filling this luxe gap through the use of AI.
Workshop Question - How could your brand repurpose industrial AI tools for the benefit of the home consumer?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Circadian Fridge
Brands are launching smart fridges that mimic the cycle of sunlight
Trend - Brands in the home appliance space are launching smart fridges with UV light-controlled crispers that mimic the sun cycle. These fridges extend the shelf life of fruits and vegetables and ensure the foods retain as many vitamins as possible. This technology saves consumers money and time.

Insight - As North American consumers become more interested in personal health and wellness, these consumers incorporate this lifestyle into their daily routines. This includes healthy eating, exercise, and other wellness products. However, as natural, organic foods often retail for more than the regular alternatives, these consumers aim to reduce costs and preserve their foods for longer. This created a space in the industry for smart storage appliances that extend the life of foods.
Workshop Question - What innovative methods can your brand explore to offer smart products that promote health and wellness among dedicated consumers?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Portable Appliance
Brands are creating kitchen appliances designed for multi-home use
Trend - Brands in the kitchenware and appliance industries are creating compact, low-power alternatives to large utilities such as dishwashers and microwaves. These are designed to be portable cost-saving measures, requiring less resources to operate while also being suitable for multi-homes.

Insight - Many consumers choose not to use large, power-hungry appliances in the home, for example, choosing to do dishes by hand rather than with a dishwasher due to rising hydro bills. Each additional appliance takes more space out of the kitchen, with ovens, dishwashers, microwaves, and more, taking up the majority of the floor and counter space. This creates a demand not only for smaller, more compact appliances, but also for those that are more energy-efficient and portable.
Workshop Question - How can your brand create portable and cost-efficient alternatives to existing home products?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Self-Cleaning Appliance
Appliances with self-cleaning functions reduce time spent in the kitchen
Trend - The kitchen appliances that make food prep more convenient for consumers often require significant maintenance, including proper cleaning. Now, some appliance brands are creating products with self-cleaning functions that reduce time spent on maintaining the quality of these items.

Insight - With so many North American families being dual-income, household maintenance and cleaning is a necessity that some people can't prioritize amid their busy schedules. These consumers turn to brands that help them maintain the cleanliness of their living spaces with minimal effort--and investing in automated cleaning tech is an effective way to accomplish this.
Workshop Question - How could your brand make necessary tasks more efficient for its customers?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Transparent Appliance
Kitchenware brands are using transparent materials for design and function
Trend - Brands are using transparent materials in kitchen appliances. These appliances have a clean, modern aesthetic and make food preparation easier as they allow users to monitor food while it cooks. These products use innovative transparent materials with comparable safety to regular appliances.

Insight - The interior design industry continues to evolve with new design trends and materials, such as natural wood grain or modern glass dining ware. Some of these trends are to the detriment of function, while others enhance it. Customers are increasingly drawn to the latter, favoring products that enhance the convenience of the home, particularly in the kitchen. While most new functions focused on smart features, there also arose a space for new functional materials in the home.
Workshop Question - How could your brand incorporate transparent materials to enhance product functions?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retro Kitchen
Brands are creating retro-style appliances with modern smart features
Trend - Brands are creating retro-style kitchen appliances equipped with modern technology. These appliances offer nostalgic designs, bringing a natural, simpler feel to a modern kitchen. These products do not compromise on function or convenience, as they feature modern smart technologies.

Insight - Nostalgia is an evergreen trend when considering customer motivations. When a modern product boasts the right balance between function and nostalgia, the target customer is more likely to purchase the product due to the inherent emotional connection. While many industries embrace nostalgia, such as the entertainment industry offering remakes of past content, others look at nostalgia as a gimmick. This places pressure on more industries to incorporate nostalgia into functional products.
Workshop Question - How could your brand leverage nostalgia to sell to the modern consumer?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Personal Pizza
Brands are introducing smaller pizza ovens suited for consumer kitchens
Trend - Indoor and outdoor appliance brands are introducing consumer-focused pizza ovens small enough to fit in a regular kitchen or deck. These are affordable, accessible pizza ovens that enable regular consumers to prepare restaurant-grade pizzas, opening the potential for new artisinal hobbies.

Insight - The pandemic caused customers around the world to engage in more at-home hobbies such as artisinal cooking or DIY crafts. Many of these customers tried numerous hobbies throughout the pandemic years and are now looking for more, while some are looking to take their existing ones further. This shows that new technology for the home kitchen is always desired, especially in a post-pandemic world, demonstrating the importance of simplified industrial-grade technology for the home.
Workshop Question - How could your brand offer new at-home experiences for curious customers?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends