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Kitchen Consumer Insights

Vegan Machine
Brands launch kitchen appliances to make plant-based milk alternatives at home
Trend - Brands are launching kitchen appliances that create fresh plant-based milk alternatives from oats, almonds, and other bases. These machines produce less packaging and waste and create vegan alternatives without the addition of fillers, gums, and stabilizers.

Insight - Following a plant-based lifestyle has become increasingly popular as information spreads on the health, ethical, and environmental benefits of following a vegan diet. In response to this growing community, consumers are demanding more convenient ways to follow this lifestyle that seamlessly integrates into their daily regime, flocking to brands that provide accessible solutions.
Workshop Question - How can your brand offer convenient solutions for consumers following specific diets?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Vegan Maker
The popularity of vegan lifestyles are inspiring a new line of kitchen appliances
Trend - Companies are launching kitchen products that enable consumers to enjoy home-made, vegan foods and beverages. With a focus on plant-based diets, these appliances can revolutionize the experience of dairy-free products through DIY.

Insight - Contemporary consumers—especially Millennials and Gen Z—are turning to plant-based lifestyles, either with a motivation to be healthier or with the aim to take a stance against animal cruelty and be more sustainable in their choices. The growth of plant-based communities necessities the increase of expectations for vegan products across industries, spanning both food and beverage, as well as home appliances.
Workshop Question - How can your brand better market its products to the plant-based community?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Seamless Ventilation
Companies are updating kitchen exhaust designs to be stylish and compact
Trend - Many brands are embracing the sensibilities of the smart and compact kitchen concept in ventilation solutions. These products can be seamlessly integrated into any interior, ensuring convenience and functionality.

Insight - Many contemporary consumers are embracing minimalist home designs and products—either because they find them aesthetically appealing or because it is a functional necessity due to lack of space. Here, individuals, especially those with dynamic lifestyles—are emphasizing the importance of seamless integration as features like compactness and organization allows one to feel more comfortable and in control of their environment.
Workshop Question - How can your brand deliver a more seamless product/service experience?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wall-Mounted Appliance
Brands are prioritizing compactness in products with wall-mounted designs
Trend - Companies and designers are launching various appliances that combine aesthetics and functionality with compactness. These products are intended to be efficient and convenient solutions for consumers who live in small spaces.

Insight - In order to afford the cost of living in metropolitan cities, contemporary consumers—especially Millennials and Gen Z—are finding themselves needing to be financially strategic. As a result, many have opted-in for occupying small apartments or shared living arrangements. Since space is limited, consumers are creating a demand for smart storage solutions as their prioritizing compactness as a way to ensure efficiency and functionality in their homes.
Workshop Question - How can your brand contribute to the comfort of consumers in urban spaces?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Measured Spoilage
Brands use connected technology to monitor fridge contents and curb food waste
Trend - Connected technology is being integrated into kitchen appliances and containers to ensure that consumers are aware of their food's state of freshness. This tech includes everything from NFC-enabled containers to sunlight-mimicking tech.

Insight - Consumers are concerned about food waste, which is a worry that is motivated by two factors -- a concern for the environment and the desire to be being cost-effective in purchase decisions. Smart technology in the kitchen allows for users to be more connected and mindful of expiration dates, therefore, contributing to the convenience and efficiency of their daily routines as they strive to be more eco-friendly.
Workshop Question - What kind of feature can you introduce to your product or service to bring together cost-efficiency and eco-friendliness?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Solar-Powered Cooker
Outdoor appliances are using solar power for a clean fuel source
Implications - Cookware brands are creating more environmentally-conscious appliances by replacing traditional fuel sources with solar power. Such products highlight how consumers are becoming more open to incorporating sustainably-focused alternatives of familiar items into various aspects of their lifestyle.

Insight - With alternative power becoming more accessible, it is easier now for consumers to incorporate it into their daily lives as they try to shift to more sustainable lifestyles and reduce their consumption of natural resources. This shift reflects a larger trend, particularly among younger consumers, who are seeking to be more conscientious about the impact their consumption habits have on limited resources in order to preserve the environment.
Workshop Question - Consider how your brand could make a more sustainable version of a popular product or service.
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Outdoor Cookware
Multifunctional cookers help streamline food preparation on excursions
Trend - Appliance brands are creating multifunctional products for outdoor cooking. These innovations give campers and outdoor enthusiasts tools that boast a number of creative meal preparation methods.

Insight - Adventurous consumers are always seeking new ways to be practical in outdoor spaces and many look to do so with innovative products that alleviate packing anxiety. These individuals usually opt-in for features like multifunctionality, however, they also place emphasis on home-like aesthetics as there is a strong preference for the outdoor space to mimic the comforts of the home environment.
Workshop Question - Consider how your brand could leverage popular innovations from adjacent space to better meet the needs of your more niche customer segments.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Guided Cookware
Appliances integrate technology to assist consumers with recipes
Trend - As consumers continue to become acquainted with connected technologies throughout the home, there has been an increase in kitchen appliances capable of offering a guided cooking experience for consumers along with multi-functional features.

Insight - An aspect of the recent consumer focus on self-improvement has also been an interest in mastering a huge range of skills. Thanks to new options catering to this desire, consumers feel not only a desire but a pressure to become more holistically educated individuals, mastering a vast range of skills as a means of not only a sense of growth, but as a way to keep pace with their peers as well.
Workshop Question - Consider how your brand could offer your customers a guided experience to learn more about how to use your brands’ products or services.
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Simple Sensor
Connected flood sensors feature streamlined designs for peace-of-mind
Trend - Smart water sensors are increasingly designed to prioritize simplicity in design and function. Rather than creating a device that can do it all--plug-and-play, single-function sensors aim to streamline and restore a path to security for consumers living in at-risk communities.

Insight - With climate change's impact on rising water levels, hurricanes and other weather-related disasters, consumers in certain regions are at a much higher risk for issues like property damage. Brands that are able to offer some warning, or relief, so consumers can get ahead of potential damage are increasingly important as climate change progresses.
Workshop Question - How does increased functionality impact the usability of your offering?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fashion-Forward Appliance
Fashion brands are creating functional designer gadgets for the kitchen
Trend - Fashion houses are going beyond wearable collections to offer niche and aesthetically pleasing goods for kitchen spaces while keeping function in mind. The aesthetically themed units being produced span all types of kitchen appliances.

Insight - Younger consumers, especially Millennials, prefer their environment to align with their preferred aesthetics, often inspired by what they see on social media. These consumers curate their environments because they view their design preferences as extensions of their individual identity.
Workshop Question - How can you make a practical product offering more fashion-forward without losing functionality in the process?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends