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The Home of Black Friday Store Allows Shoppers to 'Try Before They Buy'

 - Dec 7, 2018
References: standard & amazon
Amazon opened up the 'Home of Black Friday' pop-up location in Shoreditch, London to allow consumers to test out popular products before purchasing them. To launch the shopping event, there was a special performance by 'Professor Green.' The store opened on November 22nd and features items that range from Samsung, Hotel Chocolat, Xbox, Lego, PlayStation, and more.

The pop-up space was separated into eight different 'zones' -- this includes a kitchen area and a living room area, which displayed home technology devices and kitchenware. The Home of Black Friday store also hosted screenings of Amazon's 'Prime Video' content, held special workshops by the label's own handmade retailers, and gave away hundreds of giveaway prizes to visitors.