Category
Lifestyle
Assisted Choices
Trend cluster
Category
Edible
Academic
Foods become college specific to boost Instagrammability with the younger consumer.
2.9
Trend score
Trend
What is the Edible Academic trend?
Edible Academic: Shareability is a purchasing factor for the younger demographic, which ties into whether or not the product or service fits into their personal brand. The creation of Instagram-friendly foods that tie to the collegiate lifestyle satisfy these points. They also boost a sense of pride and create an opportunity to connect with a students' tribe of like-minded individuals.
Trend themes
Themes within the Edible Academic trend
Three behaviours holding the trend together01
Instagrammable Food
Food and beverage companies are creating aesthetically pleasing food items that are shareable on Instagram, providing opportunities for students and young adults to display their personal brand and connect with like-minded individuals.
02
Inexpensive Student Fast Food
Fast food restaurants can target students by creating affordable meals and snacks that are convenient and efficient for them to eat between studying and extracurricular activities.
03
Co-branded Food and Beverage Products
Companies can create co-branded products with popular food and beverage brands to attract fans of both products and increase brand awareness.
Industry implications
What the Edible Academic trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can create innovative products targeted at students and sports fans to increase brand awareness and generate revenue.
For
Hospitality
The hospitality industry can attract college students by offering affordable food and beverage options that are convenient and efficient for them to consume.
For
Marketing and Advertising
Marketing and advertising professionals can collaborate with food and beverage brands to create effective campaigns that target college students and sports fans.
Workshop question
What is a hyper-specific part of your target demographic's life that you can integrate into your product or marketing?
Trend signals
Trend signals for Edible Academic
Trend score 2.9 out of 10, from popularity 35%, activity 44%, freshness 8%.
Popularity35%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Edible Academic trend
5 featured examples from Oct 22, 2016 to Apr 15, 2018CategoryLifestyle
Basketball-Themed Ice Creams
Baskin-Robbins' Reese's 3-Pointer Ice Cream Celebrates March Madness
Innovative ice cream flavor creations present opportunities for companies to differentiate themselves and attract new customers.
CategoryLifestyle
Student-Targeted French Fries
In Japan, McDonald's 'Daigaku Imo' is a New Fast Food for Students
Incorporating innovative menu items that cater to specific demographics, such as college students, can set fast food chains apart in a crowded market.
CategoryLifestyle
Collegiate Gummy Candies
The SweeTARTS College Gummies are Shaped Like College Mascots
The food and beverage industry can take advantage of the trend of creating collegiate branded food and beverages to tap into the lucrative college market and provide unique produc…
CategoryLifestyle
Ramen-Flavored Chips
The New Ramen-Flavored Pringles are Irresistibly Delicious
The snack food industry has an opportunity to create new and exciting products by combining popular snack foods and offering limited-edition flavors.
CategoryLifestyle
Colorful Collegiate Cookie Cakes
New York's Baked in Color is Selling Cakes in College Colors
Innovative bakeries can explore new ways to customize cakes and desserts for various occasions, like graduations.
