Foods become college specific to boost Instagrammability with the younger consumer
Implications - Shareability is a purchasing factor for the younger demographic, which ties into whether or not the product or service fits into their personal brand. The creation of Instagram-friendly foods that tie to the collegiate lifestyle satisfy these points. They also boost a sense of pride and create an opportunity to connect with a students' tribe of like-minded individuals.
Workshop Question - What is a hyper-specific part of your target demographic's life that you can integrate into your product or marketing?
Trend Themes
1. Instagrammable Food - Food and beverage companies are creating aesthetically pleasing food items that are shareable on Instagram, providing opportunities for students and young adults to display their personal brand and connect with like-minded individuals.
2. Inexpensive Student Fast Food - Fast food restaurants can target students by creating affordable meals and snacks that are convenient and efficient for them to eat between studying and extracurricular activities.
3. Co-branded Food and Beverage Products - Companies can create co-branded products with popular food and beverage brands to attract fans of both products and increase brand awareness.
Industry Implications
1. Food and Beverage - The food and beverage industry can create innovative products targeted at students and sports fans to increase brand awareness and generate revenue.
2. Hospitality - The hospitality industry can attract college students by offering affordable food and beverage options that are convenient and efficient for them to consume.
3. Marketing and Advertising - Marketing and advertising professionals can collaborate with food and beverage brands to create effective campaigns that target college students and sports fans.
