Edible Academic

Foods become college specific to boost Instagrammability with the younger consumer

Implications - Shareability is a purchasing factor for the younger demographic, which ties into whether or not the product or service fits into their personal brand. The creation of Instagram-friendly foods that tie to the collegiate lifestyle satisfy these points. They also boost a sense of pride and create an opportunity to connect with a students' tribe of like-minded individuals.
SCORE 5.8
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33,327 Total Clicks
Oct 16 - Jul 17
This Year and Warm
MarketingLifestyleFood
Featured Examples
Basketball-Themed Ice Creams - Baskin-Robbins' Reese's 3-Pointer Ice Cream Celebrates March Madness
SCORE 5.1
This Year and Warm 641 Clicks Pub: Mar 13, 17
Basketball-Themed Ice Creams
Baskin-Robbins' Reese's 3-Pointer Ice Cream Celebrates March Madness
To celebrate March Madness—the NCAA Division I Men’s Basketball Tournament—Baskin-Robbins has debuted a new Reese’s 3-Pointer ice cream. Bursting with chocolate and peanut... [More]
Collegiate Gummy Candies - The SweeTARTS College Gummies are Shaped Like College Mascots
SCORE 3.9
Mild 576 Clicks Pub: Oct 22, 16
Collegiate Gummy Candies
The SweeTARTS College Gummies are Shaped Like College Mascots
Nestlé recently teamed up with five American universities to launch a line of SweeTARTS College Gummies. The new candies give students a fun and delicious way to show off their school spirit... [More]
Student-Targeted French Fries - In Japan, McDonald's 'Daigaku Imo' is a New Fast Food for Students
SCORE 5.8
This Year and Warm 648 Clicks Pub: Feb 10, 17
Student-Targeted French Fries
In Japan, McDonald's 'Daigaku Imo' is a New Fast Food for Students
Fast food for students is one of the most sensible options for getting a meal while at school, particularly because QSR restaurant chains are able to offer a range of meals that are quick, filling... [More]
Ramen-Flavored Chips - The New Ramen-Flavored Pringles are Irresistibly Delicious
SCORE 6.2
This Year and Warm 370 Clicks Pub: Jul 7, 17
Ramen-Flavored Chips
The New Ramen-Flavored Pringles are Irresistibly Delicious
The new ramen-flavored Pringles have college students celebrating its release. This tasty new flavor mashup blends the love that cash-strapped youth have for inexpensive noodle soups and junk food.... [More]
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