Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Baskin-Robbins' Reese's 3-Pointer Ice Cream Celebrates March Madness

 - Mar 13, 2017
References: brandeating
To celebrate March Madness -- the NCAA Division I Men's Basketball Tournament -- Baskin-Robbins has debuted a new Reese's 3-Pointer ice cream. Bursting with chocolate and peanut butter, the new ice cream flavor is a decadent way to celebrate the end of the men's college basketball season.

The new Reese's 3-Pointer ice cream is an indulgent, co-branded flavor made up of chocolate ice cream blended with Reese's Peanut Butter and a chocolate ribbon. The ice cream is also mixed with hunks of Reese's Pieces candies and Peanut Butter Cups for extra flavor.

For those who can't get enough of the decadent chocolate peanut butter combination, the new flavor is also available as a Layered Sundae, which consists of Reese's 3-Pointer ice cream topped with hot fudge, Reese's Peanut Butter sauce, chopped Reese's Peanut Butter Cups and a dollop of whipped cream.