Starbucks is making use of the voice recognition technology native to the Amazon Alexa platform for its new app, 'My Starbucks Barista.' With the app, consumers can not only place orders for pickup in advance, but they can place those orders with their voices alone.
My Starbucks Barista comes as an extension of the company's preexisting 'Starbucks Mobile Order & Pay' app. Through that app, consumers were already able to place orders ahead of time and skip the line. The new system incorporates voice control, but it also includes a skill for Amazon Alexa that allows the platform to reorder the same items.
For many, coffee is an essential stop during the morning routine. The voice-controlled feature is a safe way for drivers to place their orders in the midst of their commute.