Described as a "home cooking sidekick," Hello Egg was created in response to the many responsibilities that most consumers have today.
Between juggling work, home responsibilities, children and social lives -- cooking and healthy eating tend to fall to the wayside for most consumers. The Hello Egg is a smart kitchen assistant that plans weekly meals according to the user's inputted dietary preferences, and adjusts for random events -- such as a visit from someone who is vegetarian. The device "supervises the pantry, organizes shopping lists and orders groceries" all on its own.
The Hello Egg provides consumers with an easy way of eating and cooking meals that suit their dietary and health needs, with very little effort on the part of the user.