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Wellness Cocktail

Superfood cocktails combine flavors of the moment from both worlds

Implications - Cocktails infused with superfood ingredients such as turmeric or charcoal entice consumers looking to indulge without abandoning their health and wellness goals. Highlighting the potential convergence seemingly oppositional drinking experiences, this shift also demonstrates the desire to enjoy the advantages of two very different things at the same time.
Workshop Question - What seemingly oppositional elements can you incorporate into your product in order to reflect the pursuit of balance back to customers?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 42 Examples:
90,956 Total Clicks
Date Range:
May 16 — Jul 17
Trending:
Average
Consumer Insight Topics:

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