Superfood cocktails combine flavors of the moment from both worlds
Implications - Cocktails infused with superfood ingredients such as turmeric or charcoal entice consumers looking to indulge without abandoning their health and wellness goals. Highlighting the potential convergence seemingly oppositional drinking experiences, this shift also demonstrates the desire to enjoy the advantages of two very different things at the same time.
Workshop Question - What seemingly oppositional elements can you incorporate into your product in order to reflect the pursuit of balance back to customers?
Trend Themes
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Superfood Cocktails — Cocktails infused with superfood ingredients entice consumers looking for indulgence without abandoning their health and wellness goals.
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Healthy Cocktail Menus — Consumers are now taking an interest in cocktails and other alcoholic drinks that put an emphasis on health, rather than indulgence, offering the perfect blend of benefits.
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Superfood-infused Cocktails — Alcoholic beverages are becoming more nourishing, with the infusion of ingredients that offer beautifying and detoxifying properties.
Industry Implications
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Food & Beverage — Food and beverage businesses can incorporate misaligned products to create unique consumer experiences and cater to health-conscious individuals.
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Tourism and Hospitality — Hotels and bars can incorporate superfoods to their menus to cater to travellers who prioritize local organic foods while looking for a new experience.
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Wellness Industry — The wellness industry can create innovative cocktails infused with superfoods to cater to individuals who want to maintain optimal nutrition while also enjoying an alcoholic beverage.
