Category
Lifestyle
Assisted Choices
Trend cluster
Category
Wellness
Cocktail
Superfood cocktails combine flavors of the moment from both worlds.
3.8
Trend score
Trend
What is the Wellness Cocktail trend?
Wellness Cocktail: Cocktails infused with superfood ingredients such as turmeric or charcoal entice consumers looking to indulge without abandoning their health and wellness goals. Highlighting the potential convergence seemingly oppositional drinking experiences, this shift also demonstrates the desire to enjoy the advantages of two very different things at the same time.
Trend themes
Themes within the Wellness Cocktail trend
Three behaviours holding the trend together01
Superfood Cocktails
Cocktails infused with superfood ingredients entice consumers looking for indulgence without abandoning their health and wellness goals.
02
Healthy Cocktail Menus
Consumers are now taking an interest in cocktails and other alcoholic drinks that put an emphasis on health, rather than indulgence, offering the perfect blend of benefits.
03
Superfood-Infused Cocktails
Alcoholic beverages are becoming more nourishing, with the infusion of ingredients that offer beautifying and detoxifying properties.
Industry implications
What the Wellness Cocktail trend means for industry
Where the trend changes the playbookFor
Food & Beverage
Food and beverage businesses can incorporate misaligned products to create unique consumer experiences and cater to health-conscious individuals.
For
Tourism and Hospitality
Hotels and bars can incorporate superfoods to their menus to cater to travellers who prioritize local organic foods while looking for a new experience.
For
Wellness Industry
The wellness industry can create innovative cocktails infused with superfoods to cater to individuals who want to maintain optimal nutrition while also enjoying an alcoholic beverage.
Workshop question
What seemingly oppositional elements can you incorporate into your product in order to reflect the pursuit of balance back to customers?
Trend signals
Trend signals for Wellness Cocktail
Trend score 3.8 out of 10, from popularity 61%, activity 43%, freshness 8%.
Popularity61%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Wellness Cocktail trend
5 featured examples from May 12, 2016 to Jul 1, 2017CategoryLifestyle
Alcoholic Juice Bars
This Juice and Smoothie Bar Switches to Serving Healthy Cocktails at Night
The food and beverage industry can capitalize on the trend of alcoholic juice bars by offering health-focused ingredients and menu options to attract health-conscious consumers.
CategoryLifestyle
Healthy Celery Cocktails
This Celery Gimlet Offers a Healthier Alternative to Sugary Drinks
Distilleries and beverage companies can take advantage of the trend towards healthier drinking by creating vegetable-based cocktails and promoting them as a healthier alternative…
CategoryLifestyle
Health-Oriented Cocktail Menus
PRESS Developed "London’s 'Healthiest' Cocktail Menu"
Cold-pressed juice companies can collaborate with distilled spirit brands to create health-oriented cocktail menus.
CategoryLifestyle
Superfood Cocktail Menus
Exile Bistro's Drink Menu Features Algae and Chaga Mushroom Cocktails
The trend towards superfood-infused cocktails and health-conscious ingredients creates opportunities for restaurants and bars to attract a health-conscious clientele.
CategoryLifestyle
Uplifting Turmeric Cocktails
Sandlot's Superfood Cocktail Gets Its Bright Color from Turmeric
Restaurants can explore incorporating turmeric into their beverage menus to attract health-conscious customers and differentiate themselves.
