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Carbonated Cocktail

Spiked sparkling beverages come in pre-packaged, artisanal form

Implications - Catering to both the health-conscious and those looking for satisfying low-sugar libations, carbonated pre-mixed alcoholic beverages offer an artisanal take on classic summer cocktails in a format that emphasizes easy portability and consistency of flavor. This progression speaks to the desire to see comforting, familiar food and beverage experiences adapted to reflect new customer expectations such as authenticity and health and wellness.
Workshop Question - How is your brand catering to customers heavily influenced by the modern, on-the-go lifestyle?
Trend Themes
1. Ready-to-drink Beverages - As many consumers are seeking convenient options that require little preparation or cleanup time, there is a trend towards ready-to-drink alcoholic beverages offered in canned form.
2. Craft and Artisanal Beverage Options - Consumers are seeking traditional and recognizable flavors in new artisanal and craft forms, such as authentic and locally sourced ingredients.
3. Healthy Alternatives to Traditional Beverages - Increasingly, consumers are looking for alternatives that are perceived as healthier and lower in sugar content, which has led to the development of vitamin-infused and low calorie canned cocktails.
Industry Implications
1. Alcoholic Beverage Industry - The introduction of highly portable canned beverages is disrupting traditional alcoholic beverage sales strategies and shaping changes in consumer preferences.
2. Canned Beverage Industry - As markets show increasing interest in canned wines and cocktails, the canned beverage market is rapidly expanding to keep up with new demand.
3. Health and Wellness Industry - Consumers are increasingly looking to drink beverages that offer added health benefits beyond a typical alcoholic experience, providing companies with opportunities for new formulations that address these needs.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 70 Examples:
134,164 Total Clicks
Date Range:
Oct 16 — Oct 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Canned Craft Cocktails
Canned Craft Cocktails
Salt Points' Canned Moscow Mule Brings the Cocktail Experience On the Go
Established in Northern California, Salt Point’s canned Moscow Mule allows you to bring the gingery drink on the go. Made with a blend of ginger, lime and American vodka, this spicy drink is... MORE
Canned Wine Cocktails
Canned Wine Cocktails
Fresh Craft Co.'s Sparkling Cocktails are Served in Convenient Cans
Mango Citrus, Blackberry Lemonade and Green Apple are a few of the fresh and fruity sparkling cocktail flavors offered by Fresh Craft Co. These wine cocktails are made with a light base of white... MORE
Tropical Craft Cocktails
Tropical Craft Cocktails
The Mighty Swell Sparkling Cocktails are Exotically Island-Inspired
The Mighty Swell Sparkling Cocktails offer a refreshingly flavorful experience that is inspired by cocktails you’d find on a tropical island with flavor varieties to match. Coming in Grapefruit,... MORE
Vitamin-Rich Canned Cocktails
Vitamin-Rich Canned Cocktails
COCO Cocktails' #POWER is Touted as a Great Source of Vitamins
COCO Cocktails recently expanded its line of ready-to-drink canned cocktails with #POWER, which comes in a vibrant fruity flavor that’s branded as a source of essential vitamins, minerals and... MORE
Refreshing Ginger-Infused Ciders
Refreshing Ginger-Infused Ciders
The Shacksbury Spritz Ginger Cider is Beer and Cocktail-Inspired
The Shacksbury Spritz Ginger Cider comes as a refreshingly crisp alternative to traditional beer, ciders and cocktails that is light, artisanal and naturally gluten-free. The cider is crafted from... MORE
Flavored Alcoholic Seltzers
Flavored Alcoholic Seltzers
Smirnoff is Now Sellng 'Spiked Sparkling Seltzers' in Slim Cans
As an increasing number of consumers are becoming interested in flavored sparkling water, Smirnoff is appealing to them with its all-new ‘Spiked Sparkling Seltzers’ collection. This... MORE
Hybrid Soda Cider Libations
Hybrid Soda Cider Libations
The Spiked Jones Hard Cider Soda is a Premium Sparkling Drink
The Jones Soda Co. is associated with decidedly different soda beverages, but that’s about to change with the announcement of the Spiked Jones Hard Cider Soda. The news comes on the heels of... MORE
Canned Lemonade Cocktails
Canned Lemonade Cocktails
'Disco Lemonade' Features a Base of Vodka and Locally Sourced Mint
To help consumers simplify the experience of enjoying lemonade cocktails, the Life of Reilley Distilling and Wine Co. is introducing ‘Disco Lemonade’ in cans, which is made with a base... MORE

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