Category
Lifestyle
Assisted Choices
Trend cluster
Category
Carbonated
Cocktail
Spiked sparkling beverages come in pre-packaged, artisanal form.
3.4
Trend score
Trend
What is the Carbonated Cocktail trend?
Carbonated Cocktail: Catering to both the health-conscious and those looking for satisfying low-sugar libations, carbonated pre-mixed alcoholic beverages offer an artisanal take on classic summer cocktails in a format that emphasizes easy portability and consistency of flavor. This progression speaks to the desire to see comforting, familiar food and beverage experiences adapted to reflect new customer expectations such as authenticity and health and wellness.
Trend themes
Themes within the Carbonated Cocktail trend
Three behaviours holding the trend together01
Ready-to-Drink Beverages
As many consumers are seeking convenient options that require little preparation or cleanup time, there is a trend towards ready-to-drink alcoholic beverages offered in canned form.
02
Craft and Artisanal Beverage Options
Consumers are seeking traditional and recognizable flavors in new artisanal and craft forms, such as authentic and locally sourced ingredients.
03
Healthy Alternatives to Traditional Beverages
Increasingly, consumers are looking for alternatives that are perceived as healthier and lower in sugar content, which has led to the development of vitamin-infused and low calorie canned cocktails.
Industry implications
What the Carbonated Cocktail trend means for industry
Where the trend changes the playbookFor
Alcoholic Beverage Industry
The introduction of highly portable canned beverages is disrupting traditional alcoholic beverage sales strategies and shaping changes in consumer preferences.
For
Canned Beverage Industry
As markets show increasing interest in canned wines and cocktails, the canned beverage market is rapidly expanding to keep up with new demand.
For
Health and Wellness Industry
Consumers are increasingly looking to drink beverages that offer added health benefits beyond a typical alcoholic experience, providing companies with opportunities for new formulations that address these needs.
Workshop question
How is your brand catering to customers heavily influenced by the modern, on-the-go lifestyle?
Trend signals
Trend signals for Carbonated Cocktail
Trend score 3.4 out of 10, from popularity 45%, activity 50%, freshness 8%.
Popularity45%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Carbonated Cocktail trend
8 featured examples from Oct 15, 2016 to Oct 17, 2017CategoryLifestyle
Canned Craft Cocktails
Salt Points' Canned Moscow Mule Brings the Cocktail Experience On the Go
The growth of canned craft cocktails presents an opportunity for companies in the alcoholic beverage industry to expand their product lines and cater to the changing preferences o…
CategoryLifestyle
Canned Wine Cocktails
Fresh Craft Co.'s Sparkling Cocktails are Served in Convenient Cans
Disruptive Innovation Opportunity: Expand the range of canned beverage options to include wine cocktails that cater to different tastes and occasions.
CategoryLifestyle
Tropical Craft Cocktails
The Mighty Swell Sparkling Cocktails are Exotically Island-Inspired
Craft cocktail makers can explore new flavor profiles, ingredients, and packaging formats to create exotic and enticing beverages.
CategoryLifestyle
Vitamin-Rich Canned Cocktails
COCO Cocktails' #POWER is Touted as a Great Source of Vitamins
The alcoholic beverage industry can explore new ways to incorporate healthier ingredients and nutrients to attract health-conscious consumers.
CategoryLifestyle
Refreshing Ginger-Infused Ciders
The Shacksbury Spritz Ginger Cider is Beer and Cocktail-Inspired
Craft breweries and cideries can explore the creation of ginger-infused ciders to cater to consumers looking for artisanal and innovative beverage options.
CategoryLifestyle
Flavored Alcoholic Seltzers
Smirnoff is Now Sellng 'Spiked Sparkling Seltzers' in Slim Cans
Disruptive Innovation Opportunity: Innovate in the beverage industry by creating flavored sparkling water, light alcoholic beverages, and portable packaging options.
CategoryLifestyle
Hybrid Soda Cider Libations
The Spiked Jones Hard Cider Soda is a Premium Sparkling Drink
The launch of the Spiked Jones Hard Cider Soda presents a disruptive opportunity for the alcoholic beverage industry to tap into the growing demand for innovative and hybrid drink…
CategoryLifestyle
Canned Lemonade Cocktails
'Disco Lemonade' Features a Base of Vodka and Locally Sourced Mint
The alcoholic beverage industry can capitalize on the growth in demand for canned cocktails by introducing new ready-to-drink options with unique flavor profiles and convenient pa…
