Salt Points' Canned Moscow Mule Brings the Cocktail Experience On the Go
Mary Van Puymbroeck — June 27, 2017 — Lifestyle
References: saltpoint.co & uncrate
Established in Northern California, Salt Point's canned Moscow Mule allows you to bring the gingery drink on the go.
Made with a blend of ginger, lime and American vodka, this spicy drink is the perfect beverage to enjoy in the great outdoors. This refreshing pre-mixed cocktail is a great alternative to beer and its natural flavors have a fantastic taste. The fun hand-drawn packaging of this canned Moscow Mule gives the drink an edgy, Millennial-friendly appeal.
Recently, there has been a resurgence in popularity for canned wines and cocktails. What was once seen as a gauche alcohol packaging option is now practical and more frequently desired by consumers. Cans are a great option for those who are traveling or spending time outdoors. They keep your drink cold, are easy to pack, are lightweight, and most importantly, a lot less likely to break than bottles.
Made with a blend of ginger, lime and American vodka, this spicy drink is the perfect beverage to enjoy in the great outdoors. This refreshing pre-mixed cocktail is a great alternative to beer and its natural flavors have a fantastic taste. The fun hand-drawn packaging of this canned Moscow Mule gives the drink an edgy, Millennial-friendly appeal.
Recently, there has been a resurgence in popularity for canned wines and cocktails. What was once seen as a gauche alcohol packaging option is now practical and more frequently desired by consumers. Cans are a great option for those who are traveling or spending time outdoors. They keep your drink cold, are easy to pack, are lightweight, and most importantly, a lot less likely to break than bottles.
Trend Themes
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Resurgence of Canned Cocktails — The increased popularity of canned wines and cocktails presents an opportunity for companies to capitalize on the convenience and practicality of this packaging option.
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Convenience for Outdoor Enthusiasts — The demand for canned craft cocktails is driven by consumers who want a portable and durable option to enjoy their favorite drinks while on the go.
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Millennial-friendly Packaging — Creative and eye-catching designs on canned cocktails can attract the younger generation, offering a unique and trendy drinking experience.
Industry Implications
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Alcoholic Beverage Industry — The growth of canned craft cocktails presents an opportunity for companies in the alcoholic beverage industry to expand their product lines and cater to the changing preferences of consumers.
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Outdoor Recreation Industry — Canned craft cocktails provide a convenient and lightweight beverage option for outdoor enthusiasts, creating opportunities for companies in the outdoor recreation industry to collaborate and meet consumer demands.
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Packaging Industry — The shift towards canned cocktails offers an opportunity for companies in the packaging industry to develop innovative and eco-friendly packaging solutions that meet the needs of the growing market.
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