Charitable Connected Laundry Machines

Whirlpool's Appliances Manifest the Internet of Good Things

As seen at CES 2015, the new Whirlpool Connect to Care program indicates a move towards not just the smart home, but the Internet of Good Things.

The laundry innovation consists of a washer and dryer that allow you to give back financially. The smartphone app-controlled appliances let you make charitable donations with every use. Using the app, you can set repeat donations that are shareable on social media. So every time you put clothes in the dryer, you can donate 10 cents to Habitat for Humanity or however much to the charity of your choosing.

The Internet of Good Things extends beyond Whirlpool's laundry appliances. Their interactive kitchen technologies are enabled by Nest to ensure you will be able to give with a variety of home devices.

Connected Laundry Machines
The Whirlpool Connect to Care program is a disruptive innovation opportunity for the appliance industry, as it combines smart technology with charitable giving.
Internet of Good Things
The concept of the Internet of Good Things opens up new possibilities for incorporating charitable donations into everyday activities, such as doing laundry.
Interactive Kitchen Technologies
Whirlpool's interactive kitchen technologies, enabled by Nest, offer a disruptive innovation opportunity for the home appliance industry by integrating charitable giving into kitchen activities.

Sectors Adopting This

Appliance Industry
The Whirlpool Connect to Care program introduces a disruptive innovation opportunity for the appliance industry by merging smart technology with charitable giving.
Technology Industry
The Internet of Good Things presents a disruptive innovation opportunity for the technology industry to develop new ways of incorporating charitable donations into connected devices.
Charity Sector
The Whirlpool Connect to Care program offers a disruptive innovation opportunity for the charity sector to collaborate with appliance companies in enabling effortless charitable donations.
SCORE
2.8 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 24%
Activity 53%
Freshness 8%

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