Cafes and hotels cater to the modern consumer’s realistic lifestyle habits
Implications - Productivity guilt is slowly giving way to more intuitive relaxation methods that offer the freedom for consumers to be themselves and feel at home. With free time becoming an increasingly precious commodity and personal wellness gaining precedence in consumers' minds, modern consumers are faced with the consistent struggle of trying to make time to do what they love best – lounging.
Workshop Question - While your consumer may be outspoken about their aspirational lifestyle, what do their actual daily habits and rituals look like?
Trend Themes
1. Wellness-centric Amenities - Hotels, co-working spaces, and women's clubs are incorporating wellness-centric amenities into their designs, creating a personalized, homey atmosphere that prioritizes health and relaxation.
2. Dedicated Nap Spaces - Dedicated nap spaces like nap cafes and mobile nap trailers are growing in popularity as people become more aware of their sleep deprivation and seek ways to catch up on their sleep during the day.
3. Themed Experience Spaces - Brands are teaming up to create unique, themed spaces that offer a memorable and immersive experience for their customers, whether it's a TV-watching retreat or a sleepmobile on wheels.
Industry Implications
1. Hospitality - The hospitality industry can take inspiration from the incorporation of wellness-centric amenities into hotel designs and create a personalized, homey atmosphere that prioritizes health and relaxation.
2. Co-working - The co-working industry can learn from the design of women's clubs that prioritize community, connection, and women-centric amenities, creating a space where people can work and build relationships.
3. Retail - The retail industry can take inspiration from brands that create immersive, themed experience spaces for their customers, whether it's a TV-watching retreat or a sleepmobile on wheels.
5 Featured, 40 Examples:
230,802 Total Clicks
Date Range:
Oct 16 — Jul 17
Trending:
V. Hot
Consumer Insight Topics:
