Category
Business
Assisted Conversion
Trend cluster
Category
Habitual
Hotel
Cafes and hotels cater to the modern consumer’s realistic lifestyle habits.
6.1
Trend score
Trend
What is the Habitual Hotel trend?
Habitual Hotel: Productivity guilt is slowly giving way to more intuitive relaxation methods that offer the freedom for consumers to be themselves and feel at home. With free time becoming an increasingly precious commodity and personal wellness gaining precedence in consumers' minds, modern consumers are faced with the consistent struggle of trying to make time to do what they love best – lounging.
Trend themes
Themes within the Habitual Hotel trend
Three behaviours holding the trend together01
Wellness-centric Amenities
Hotels, co-working spaces, and women's clubs are incorporating wellness-centric amenities into their designs, creating a personalized, homey atmosphere that prioritizes health and relaxation.
02
Dedicated Nap Spaces
Dedicated nap spaces like nap cafes and mobile nap trailers are growing in popularity as people become more aware of their sleep deprivation and seek ways to catch up on their sleep during the day.
03
Themed Experience Spaces
Brands are teaming up to create unique, themed spaces that offer a memorable and immersive experience for their customers, whether it's a TV-watching retreat or a sleepmobile on wheels.
Industry implications
What the Habitual Hotel trend means for industry
Where the trend changes the playbookFor
Hospitality
The hospitality industry can take inspiration from the incorporation of wellness-centric amenities into hotel designs and create a personalized, homey atmosphere that prioritizes health and relaxation.
For
Co-working
The co-working industry can learn from the design of women's clubs that prioritize community, connection, and women-centric amenities, creating a space where people can work and build relationships.
For
Retail
The retail industry can take inspiration from brands that create immersive, themed experience spaces for their customers, whether it's a TV-watching retreat or a sleepmobile on wheels.
Workshop question
While your consumer may be outspoken about their aspirational lifestyle, what do their actual daily habits and rituals look like?
Trend signals
Trend signals for Habitual Hotel
Trend score 6.1 out of 10, from popularity 87%, activity 86%, freshness 8%.
Popularity87%
Activity86%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Habitual Hotel trend
5 featured examples from Oct 12, 2016 to Jul 6, 2017CategoryLifestyle
All-Day Nap Bars
'Siesta & Go' Rents Beds and Rooms for Catching Up on Sleep
The hospitality industry can explore the creation of nap bar spaces within hotels or other accommodations, offering guests a unique and revitalizing experience.
CategoryPop Culture
TV-Watching Retreats
Three Mobile, Samsung and Netflix Launched a 'Bed 'N' Binge' Retreat
Telecom companies such as Three Mobile are leveraging partnerships to enhance their services and offer unique experiences to their customers.
CategoryMarketing
Mobile Nap Trailers
Casper's UK Sleep Tour Introduces a 'Sleepmobile' on Wheels
Manufacturers in the mattress industry have an opportunity to innovate by developing mobile sleep solutions like the Sleepmobile.
CategoryLifestyle
Restorative Nap Cafes
Nescafe's Cafe in Japan Offers Space for Napping on World Sleep Day
The hospitality industry has the opportunity to integrate restorative nap cafes as a unique offering, attracting guests seeking luxurious and rejuvenating sleep experiences.
CategoryLifestyle
Multi-Purpose Women's Clubs
'The Wing' is a "Home Base for Women on Their Way" in NYC
The hospitality industry can explore new opportunities to cater to the unique needs of women by creating inclusive and empowering spaces like The Wing.
