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Enterprising Minimalist

Small brands leverage simplistic branding as a marker of authenticity

Implications - Playing to their strength as a small business rather than trying to hide it, entrepreneurial startups are utilizing minimalist retro packaging designs. Through simplistic branding without any fuss, newer companies are sending an authentic-looking message that resonates particularly well with younger demographics who tend to mistrust bigger name brands.
Workshop Question - What message does your branding convey to consumers and how could that potentially be perceived as inauthentic?
Trend Themes
1. Minimalist Retro Packaging - Entrepreneurial startups are utilizing minimalist retro packaging designs as a marker of authenticity, sending an authentic-looking message that resonates particularly well with younger demographics.
2. Luxury Lifestyle Cannabis Products - As the recreational use of cannabis becomes legalized in select parts of the world, some consumers are looking to partake by trying luxury lifestyle products.
3. Conceptual Supplement Packaging - Designers are creating conceptual supplement designs that are simple, yet strong and visually interesting, using contemporary looks with a bit of nostalgia.
Industry Implications
1. Home Cleaning - The demand for home cleaning products with simple and pure ingredient lists to entice conscious consumers looking for standout scents and ingredients.
2. Fitness Supplements - The market for complete meal supplements that are dairy and other animal-free ingredients is expected to grow with a focus on protein content, vitamins and nutrients.
3. Plant-based Supplements - As more consumers adopt vegan diets, there is a growing trend towards plant-based supplements sourced from algae and other plant resources.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
156,248 Total Clicks
Date Range:
Nov 16 — Feb 18
Trending:
Warm

Featured Examples

Retro Presswork Branding
Retro Presswork Branding
Un Posto a Base's Visual Identity Spotlights Minimalist Typography
Un Posto a Base is a design-centric eatery, with a visual identity that is inspired by retro presswork. Located inside BASE, an innovation hub in Milan, the restaurant features menus, business cards,... MORE
Conceptual Lifestyle Supplements
Conceptual Lifestyle Supplements
Apotheke's Supplement Design Imagines Solutions for Sleep & More
Designer Urszula Krasny created a conceptual supplement design for the packaging of ‘Apotheke,’ a collection of pills that are meant to help the modern consumer with various ailments.... MORE
Highball Cocktail Detergents
Highball Cocktail Detergents
This Shirt Wash from Tangent GC Comes in a 'Gin & Tonic' Variety
‘TGC + A.S.P gin & tonic’ is a limited-edition shirt wash that was created by Tangent Garment Care as part of a collaboration with shirt manufacturer Another Shirt Please. Aside... MORE
Complete Vegan Meal Supplements
Complete Vegan Meal Supplements
The Aussielent Vegan Powder is Packed with Vitamins and Nutrients
Complete meal supplements are often made with dairy or other animal ingredients, so the Aussielent Vegan Powder is positioned as an alternative that will offer a way to ensure you’re getting... MORE
Vegan-Targeted Supplements
Vegan-Targeted Supplements
The 'Complete Vegan' Supplements Cater Those with Plant-Based Diets
For its client Natura Lab, Designhorse AS created an identity for the Complete Vegan supplement brand. While there are a number of dietary supplements that happen to be vegan- and vegetarian-... MORE
Upscale Cannabis Candies
Upscale Cannabis Candies
Beboe's Cannabis Pastilles Contain THC and CBD
Beboe is a producer of upscale cannabis products, including a pre-filled single-use vaporizer and cannabis pastilles that include a blend of THC, CBD and a “natural accelerant for timely... MORE

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