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Enterprising Minimalist

Small brands leverage simplistic branding as a marker of authenticity

Implications - Playing to their strength as a small business rather than trying to hide it, entrepreneurial startups are utilizing minimalist retro packaging designs. Through simplistic branding without any fuss, newer companies are sending an authentic-looking message that resonates particularly well with younger demographics who tend to mistrust bigger name brands.
Workshop Question - What message does your branding convey to consumers and how could that potentially be perceived as inauthentic?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
136,115 Total Clicks
Date Range:
Nov 16 — Feb 18
Trending:
Warm

Featured Examples

Retro Presswork Branding
Retro Presswork Branding
Un Posto a Base's Visual Identity Spotlights Minimalist Typography
Un Posto a Base is a design-centric eatery, with a visual identity that is inspired by retro presswork. Located inside BASE, an innovation hub in Milan, the restaurant features menus, business cards,... MORE
Conceptual Lifestyle Supplements
Conceptual Lifestyle Supplements
Apotheke's Supplement Design Imagines Solutions for Sleep & More
Designer Urszula Krasny created a conceptual supplement design for the packaging of ‘Apotheke,’ a collection of pills that are meant to help the modern consumer with various ailments.... MORE
Highball Cocktail Detergents
Highball Cocktail Detergents
This Shirt Wash from Tangent GC Comes in a 'Gin & Tonic' Variety
‘TGC + A.S.P gin & tonic’ is a limited-edition shirt wash that was created by Tangent Garment Care as part of a collaboration with shirt manufacturer Another Shirt Please. Aside... MORE
Complete Vegan Meal Supplements
Complete Vegan Meal Supplements
The Aussielent Vegan Powder is Packed with Vitamins and Nutrients
Complete meal supplements are often made with dairy or other animal ingredients, so the Aussielent Vegan Powder is positioned as an alternative that will offer a way to ensure you’re getting... MORE
Vegan-Targeted Supplements
Vegan-Targeted Supplements
The 'Complete Vegan' Supplements Cater Those with Plant-Based Diets
For its client Natura Lab, Designhorse AS created an identity for the Complete Vegan supplement brand. While there are a number of dietary supplements that happen to be vegan- and vegetarian-... MORE
Upscale Cannabis Candies
Upscale Cannabis Candies
Beboe's Cannabis Pastilles Contain THC and CBD
Beboe is a producer of upscale cannabis products, including a pre-filled single-use vaporizer and cannabis pastilles that include a blend of THC, CBD and a “natural accelerant for timely... MORE

Related Examples

Child-Friendly Protein Powders
Child-Friendly Protein Powders
The Sneakz Vegan Protein Powder is Packed with Nutrients
Shiitake Mushroom Jerky
Shiitake Mushroom Jerky
Pan's Mushroom Jerky is a Vegetarian Alternative to Meat-Based Snacks
Mushroom Granola Bars
Mushroom Granola Bars
Purola Bars Combine Granola with Medicinal Mushrooms for Healthful Snacking
Allergen-Friendly Protein Drinks
Allergen-Friendly Protein Drinks
The Puris Vanilla Protein Shake is Organic, Kosher and Halal
Adult Gummy Vitamins
Adult Gummy Vitamins
Vitamin Labs Inc Has a New Collection of Health-Enhancing Gummies
Dog-Friendly Cognitive Supplements
Dog-Friendly Cognitive Supplements
Birdnip is Introducing the First Nootropic Supplement for Dogs
Electrolyte Hydration Supplements
Electrolyte Hydration Supplements
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Organic Flavor Packaged Waters
Organic Flavor Packaged Waters
These New Flow Alkaline Spring Water Flavors are Beneficial
Microbiome-Balancing Pet Supplements
Microbiome-Balancing Pet Supplements
AnimalBiome Makes Microbiome Supplements for Dogs and Cats
Nettle-Based Sinus Supplements
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Eu Natural's Breathe Tablets are Sourced from Organic Ingredients
Deodorizing Dietary Supplements
Deodorizing Dietary Supplements
Nature's Way's Internal Deodorant Reduces Digestive Tract Odors
Pill Storage Water Bottles
Pill Storage Water Bottles
The 'OMI Bottle' Keeps Pills and Supplements within Reach
Flavored Algae-Based Smoothies
Flavored Algae-Based Smoothies
Algarithm's Omega Smoothies are Offered in Food Flavors
Natural Hair Growth Supplements
Natural Hair Growth Supplements
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Plant-Based Wellness Boxes
Plant-Based Wellness Boxes
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Plant Protein Supplements
Plant Protein Supplements
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Plant-Based Supplement Shakes
Plant-Based Supplement Shakes
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Nostalgic Food Truck Branding
Nostalgic Food Truck Branding
Grilled Cheese Wonderland's Concept is a Nod to 90s Youth Culture
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All-Day Beauty Drinks
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Purity Focused Fruit-Based Beverages
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Gargantuan Streetwear Collections
Gargantuan Streetwear Collections
Anti Social Social Club Has Unveiled its Largest Drop Ever
Cannabis Documentation Notebooks
Cannabis Documentation Notebooks
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Pillow-Shaped Milk Packaging
Pillow-Shaped Milk Packaging
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Retro-Branded Ice Creams
Retro-Branded Ice Creams
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Caffeine-Infused Meal Replacements
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Urban Transit Branding Manuals
Urban Transit Branding Manuals
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Storybook Face Mask Branding
Storybook Face Mask Branding
BioBelle's Diary of Beauty Secret Kit Features 6 Signature Products
Minimalist Soda-Branded Sneakers
Minimalist Soda-Branded Sneakers
These New KITH Sneakers Were Made in Collaboration with Coca-Cola
Illustrated Cannabis Packaging
Illustrated Cannabis Packaging
1964 Supply Co. Offers Artistic Imagery on Its Boxes and Jars
Classically Branded Cannabis Cookies
Classically Branded Cannabis Cookies
The Won Der Cookie Branding Features Smiling Art Muses
Cannabis-Infused Wines
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'CannaWine' Sells Libations Infused with Hemp Extract
Virtual Marijuana Resource Boards
Virtual Marijuana Resource Boards
The Potbot MD Site is Described as a "Virtual Budtender"
Design-Led Dispensary Branding
Design-Led Dispensary Branding
Serra is a PDX-Based Brand Provides an Elevated Cannabis Experience
Sustainable Cacao Cannabis Chocolates
Sustainable Cacao Cannabis Chocolates
Satori Chocolates Are Both Nutritious and Relaxing
Cozy Cannabis Retailers
Cozy Cannabis Retailers
Colorado's High West Cannabis Dispensary Resembles an Elegant Residence
Inclusive Cannabis Expos
Inclusive Cannabis Expos
The lift Cannabis Expo Explores the Different Faces Behind the Industry
Ready-to-Drink Bottled Meals
Ready-to-Drink Bottled Meals
Saturo's Meal Replacement Drink Fights Decision Fatigue
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All-Natural QSR Juices
Smoothie Factory is Rolling Out 12 Juices to Appeal to the Health-Conscious
Protein-Rich Meal Replacements
Protein-Rich Meal Replacements
The aussielent Low-Carb Keto Powder Offers Quick and Easy Nutriton
Hearty Nutrient-Dense Drinks
Hearty Nutrient-Dense Drinks
Labnosh's Meal Replacement Drinks are Fortified by Grains and Veggies
Numerical Household Detergent Branding
Numerical Household Detergent Branding
This Collection Allows People to Clean in Steps
Essential Oil Detergents
Essential Oil Detergents
doTERRA's Natural Laundry Detergent is Free from Dyes and Toxins
Eco-Friendly Cleaning Products
Eco-Friendly Cleaning Products
The Verso Natura Line Includes Dish Soap, Detergent & Toilet Paper
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Bio-Based Detergents
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Child-Resistant Detergent Pouches
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Internet-Connected Dishwashers
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Aromatherapy Laundry Soaps
Aromatherapy Laundry Soaps
The Common Good Laundry Lavender Suds Cleans With Essential Oils
Nutritionally Complete Supplements
Nutritionally Complete Supplements
Ample Meal is a Portable Meal Replacement for Busy Consumers
Comprehensive Coffee Beverages
Comprehensive Coffee Beverages
'Coffiest' is a Coffee-Flavored Breakfast Drink Full of Nutrients
Cleansing Chia Juices
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Nutritionally Complete Drinks
Nutritionally Complete Drinks
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Stylish Scandinavian Detergents
Stylish Scandinavian Detergents
The Tangent Garment Care Line Boasts Minimalist Nordic Branding