Small brands leverage simplistic branding as a marker of authenticity
Implications - Playing to their strength as a small business rather than trying to hide it, entrepreneurial startups are utilizing minimalist retro packaging designs. Through simplistic branding without any fuss, newer companies are sending an authentic-looking message that resonates particularly well with younger demographics who tend to mistrust bigger name brands.
Workshop Question - What message does your branding convey to consumers and how could that potentially be perceived as inauthentic?
Trend Themes
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Minimalist Retro Packaging — Entrepreneurial startups are utilizing minimalist retro packaging designs as a marker of authenticity, sending an authentic-looking message that resonates particularly well with younger demographics.
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Luxury Lifestyle Cannabis Products — As the recreational use of cannabis becomes legalized in select parts of the world, some consumers are looking to partake by trying luxury lifestyle products.
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Conceptual Supplement Packaging — Designers are creating conceptual supplement designs that are simple, yet strong and visually interesting, using contemporary looks with a bit of nostalgia.
Industry Implications
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Home Cleaning — The demand for home cleaning products with simple and pure ingredient lists to entice conscious consumers looking for standout scents and ingredients.
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Fitness Supplements — The market for complete meal supplements that are dairy and other animal-free ingredients is expected to grow with a focus on protein content, vitamins and nutrients.
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Plant-based Supplements — As more consumers adopt vegan diets, there is a growing trend towards plant-based supplements sourced from algae and other plant resources.
6 Featured, 53 Examples:
163,959 Total Clicks
Date Range:
Nov 16 — Feb 18
Trending:
Warm
Consumer Insight Topics:
