Enterprising Minimalist

Small brands leverage simplistic branding as a marker of authenticity

Implications - Playing to their strength as a small business rather than trying to hide it, entrepreneurial startups are utilizing minimalist retro packaging designs. Through simplistic branding without any fuss, newer companies are sending an authentic-looking message that resonates particularly well with younger demographics who tend to mistrust bigger name brands.
SCORE 7
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21,498 Total Clicks
Nov 16 - Jul 17
This Week and Warm
Featured Examples
Retro Presswork Branding - Un Posto a Base's Visual Identity Spotlights Minimalist Typography
SCORE 7.5
This Month and Warm 329 Clicks Pub: Jul 4, 17
Retro Presswork Branding
Un Posto a Base's Visual Identity Spotlights Minimalist Typography
Un Posto a Base is a design-centric eatery, with a visual identity that is inspired by retro presswork. Located inside BASE, an innovation hub in Milan, the restaurant features menus, business cards,... [More]
Highball Cocktail Detergents - This Shirt Wash from Tangent GC Comes in a 'Gin & Tonic' Variety
SCORE 6.5
This Year and Warm 670 Clicks Pub: Nov 9, 16
Highball Cocktail Detergents
This Shirt Wash from Tangent GC Comes in a 'Gin & Tonic' Variety
‘TGC + A.S.P gin & tonic’ is a limited-edition shirt wash that was created by Tangent Garment Care as part of a collaboration with shirt manufacturer Another Shirt Please. Aside... [More]
Complete Vegan Meal Supplements - The Aussielent Vegan Powder is Packed with Vitamins and Nutrients
SCORE 7.6
This Month and Hot 141 Clicks Pub: Jul 4, 17
Complete Vegan Meal Supplements
The Aussielent Vegan Powder is Packed with Vitamins and Nutrients
Complete meal supplements are often made with dairy or other animal ingredients, so the Aussielent Vegan Powder is positioned as an alternative that will offer a way to ensure you’re getting... [More]
Upscale Cannabis Candies - Beboe's Cannabis Pastilles Contain THC and CBD
SCORE 5.1
This Month and Warm 72 Clicks Pub: Jul 3, 17
Upscale Cannabis Candies
Beboe's Cannabis Pastilles Contain THC and CBD
Beboe is a producer of upscale cannabis products, including a pre-filled single-use vaporizer and cannabis pastilles that include a blend of THC, CBD and a “natural accelerant for timely... [More]
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