Enterprising Minimalist

Small brands leverage simplistic branding as a marker of authenticity

Implications - Playing to their strength as a small business rather than trying to hide it, entrepreneurial startups are utilizing minimalist retro packaging designs. Through simplistic branding without any fuss, newer companies are sending an authentic-looking message that resonates particularly well with younger demographics who tend to mistrust bigger name brands.

Workshop Question - What message does your branding convey to consumers and how could that potentially be perceived as inauthentic?
SCORE 5.9
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88,492 Total Clicks
Nov 16 - Feb 18
This Year and Warm
Featured Examples
Retro Presswork Branding - Un Posto a Base's Visual Identity Spotlights Minimalist Typography
SCORE 5.9
Warm 4,133 Clicks Pub: Jul 4, 17
Retro Presswork Branding
Un Posto a Base's Visual Identity Spotlights Minimalist Typography
Un Posto a Base is a design-centric eatery, with a visual identity that is inspired by retro presswork. Located inside BASE, an innovation hub in Milan, the restaurant features menus, business cards,... [More]
Conceptual Lifestyle Supplements - Apotheke's Supplement Design Imagines Solutions for Sleep & More
SCORE 7.3
This Year and Warm 2,758 Clicks Pub: Dec 4, 17
Conceptual Lifestyle Supplements
Apotheke's Supplement Design Imagines Solutions for Sleep & More
Designer Urszula Krasny created a conceptual supplement design for the packaging of ‘Apotheke,’ a collection of pills that are meant to help the modern consumer with various ailments.... [More]
Highball Cocktail Detergents - This Shirt Wash from Tangent GC Comes in a 'Gin & Tonic' Variety
SCORE 5.3
Warm 1,482 Clicks Pub: Nov 9, 16
Highball Cocktail Detergents
This Shirt Wash from Tangent GC Comes in a 'Gin & Tonic' Variety
‘TGC + A.S.P gin & tonic’ is a limited-edition shirt wash that was created by Tangent Garment Care as part of a collaboration with shirt manufacturer Another Shirt Please. Aside... [More]
Complete Vegan Meal Supplements - The Aussielent Vegan Powder is Packed with Vitamins and Nutrients
SCORE 5.5
Warm 999 Clicks Pub: Jul 4, 17
Complete Vegan Meal Supplements
The Aussielent Vegan Powder is Packed with Vitamins and Nutrients
Complete meal supplements are often made with dairy or other animal ingredients, so the Aussielent Vegan Powder is positioned as an alternative that will offer a way to ensure you’re getting... [More]
Vegan-Targeted Supplements - The 'Complete Vegan' Supplements Cater Those with Plant-Based Diets
SCORE 4.9
This Year and Average 600 Clicks Pub: Feb 7, 18
Vegan-Targeted Supplements
The 'Complete Vegan' Supplements Cater Those with Plant-Based Diets
For its client Natura Lab, Designhorse AS created an identity for the Complete Vegan supplement brand. While there are a number of dietary supplements that happen to be vegan- and vegetarian-... [More]
Upscale Cannabis Candies - Beboe's Cannabis Pastilles Contain THC and CBD
SCORE 3.7
Mild 979 Clicks Pub: Jul 3, 17
Upscale Cannabis Candies
Beboe's Cannabis Pastilles Contain THC and CBD
Beboe is a producer of upscale cannabis products, including a pre-filled single-use vaporizer and cannabis pastilles that include a blend of THC, CBD and a “natural accelerant for timely... [More]
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