Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Enterprising
Minimalist
Small brands leverage simplistic branding as a marker of authenticity.
4.2
Trend score
Trend
What is the Enterprising Minimalist trend?
Enterprising Minimalist: Playing to their strength as a small business rather than trying to hide it, entrepreneurial startups are utilizing minimalist retro packaging designs. Through simplistic branding without any fuss, newer companies are sending an authentic-looking message that resonates particularly well with younger demographics who tend to mistrust bigger name brands.
Trend themes
Themes within the Enterprising Minimalist trend
Three behaviours holding the trend together01
Minimalist Retro Packaging
Entrepreneurial startups are utilizing minimalist retro packaging designs as a marker of authenticity, sending an authentic-looking message that resonates particularly well with younger demographics.
02
Luxury Lifestyle Cannabis Products
As the recreational use of cannabis becomes legalized in select parts of the world, some consumers are looking to partake by trying luxury lifestyle products.
03
Conceptual Supplement Packaging
Designers are creating conceptual supplement designs that are simple, yet strong and visually interesting, using contemporary looks with a bit of nostalgia.
Industry implications
What the Enterprising Minimalist trend means for industry
Where the trend changes the playbookFor
Home Cleaning
The demand for home cleaning products with simple and pure ingredient lists to entice conscious consumers looking for standout scents and ingredients.
For
Fitness Supplements
The market for complete meal supplements that are dairy and other animal-free ingredients is expected to grow with a focus on protein content, vitamins and nutrients.
For
Plant-Based Supplements
As more consumers adopt vegan diets, there is a growing trend towards plant-based supplements sourced from algae and other plant resources.
Workshop question
What message does your branding convey to consumers and how could that potentially be perceived as inauthentic?
Trend signals
Trend signals for Enterprising Minimalist
Trend score 4.2 out of 10, from popularity 60%, activity 58%, freshness 8%.
Popularity60%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Enterprising Minimalist trend
6 featured examples from Nov 9, 2016 to Feb 7, 2018CategoryLifestyle
Conceptual Lifestyle Supplements
Apotheke's Supplement Design Imagines Solutions for Sleep & More
The Apotheke conceptual supplement design showcases disruptive innovation opportunities in packaging, branding, and marketing to create a more appealing and modern image for suppl…
CategoryMarketing
Retro Presswork Branding
Un Posto a Base's Visual Identity Spotlights Minimalist Typography
Hotels, restaurants, and bars can adopt retro presswork branding to create a unique and nostalgic experience for their guests.
CategoryLifestyle
Complete Vegan Meal Supplements
The Aussielent Vegan Powder is Packed with Vitamins and Nutrients
The Aussielent Vegan Powder presents an opportunity for the health supplement industry to expand its product offerings to cater to the growing demand for plant-based options.
CategoryMarketing
Highball Cocktail Detergents
This Shirt Wash from Tangent GC Comes in a 'Gin & Tonic' Variety
Opportunity for disruptive innovation in creating home cleaning products with simple ingredient lists and appealing scents.
CategoryLifestyle
Vegan-Targeted Supplements
The 'Complete Vegan' Supplements Cater Those with Plant-Based Diets
The supplements industry can capitalize on the trend of creating vegan and plant-based products that cater to specific dietary needs.
CategoryLifestyle
Upscale Cannabis Candies
Beboe's Cannabis Pastilles Contain THC and CBD
Luxury brands have the potential to expand their offerings into the cannabis market by developing high-end cannabis-infused products designed for discerning consumers.
