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Apotheke's Supplement Design Imagines Solutions for Sleep & More

 - Dec 4, 2017
References: thedieline
Designer Urszula Krasny created a conceptual supplement design for the packaging of 'Apotheke,' a collection of pills that are meant to help the modern consumer with various ailments.

The 'Sleep Well,' 'Feel Good' and 'Keep Calm' products are intended to introduce consumers to simple solutions for a better quality rest, digestive system support or stress relief. Each product in the series is identified by a different geometric pattern, which is representative of the shape of the individual capsules, pills and tablets inside of the bottles; this distinctive graphic element is also repeated on the boxes in the form of a decorative die-cut detail.

As the designer describes, the simple, yet strong, black and white supplement packaging design for Apotheke was based on "a contemporary look with a bit of nostalgia."