Banking app Chime works in collaboration with Apotheke Co on the new Manifest Money candle that embodies that inviting mindset to channel positivity and wealth into one's life. The limited-edition candle also comes with a manifestation practice guide to lead those through the process.
Apotheke Co is a premium home fragrance label and is known for creating its own scents from wax that it produces to create signature candles. The new collaboration sees 'Manifest Money' along the front with a signature green color. It boasts earthy aromas with notes of amber and woodsmoke that elevates the experience of setting an intention. The manifestation guide is created by Maria Concha, who is a manifestation coach and motivational speaker.
Image Credit: Apotheke Co, Chime, <a rel='nofollow' href='https://hypebeast.com/2023/1/chime-apotheke-launch-limited-edition-candle-for-the-new-year'>hypebeast</a>
Why This Trend Is Growing
- Manifestation Products
- With the increasing popularity of manifestation practices, the development of products such as candles can create an opportunity for businesses to tap into this emerging market.
- Mindfulness and Intention Setting
- As more people prioritize mental health and personal development, businesses can provide opportunities for intention-setting and mindfulness practices as part of their products or services.
- Collaborative Products
- Collaborations between established brands in different industries can result in unique products that cater to a wider audience and create innovative marketing strategies.
Industries Being Reshaped
- Home Fragrance
- Companies in the home fragrance industry can create new product lines that cater to the manifestation practices of consumers and provide more options for intention-setting rituals at home.
- Banking and Finance
- Financial institutions can incorporate mindfulness practices and intention-setting exercises for their customers, providing additional services that go beyond traditional banking.
- Self-help and Personal Development
- Existing self-help and personal development brands can expand their offerings by including manifestation and mindfulness practices, creating a more holistic approach to personal growth and wellness.
