For its client Natura Lab, Designhorse AS created an identity for the Complete Vegan supplement brand.
While there are a number of dietary supplements that happen to be vegan- and vegetarian-friendly based on the ingredients included and excluded, Complete Vegan sets itself apart by first and foremost catering to consumers who adhere to a plant-based diet. Since it can be challenging for some consumers to get all of their nutritional needs from food, these vegan supplements promise to nourish with algae and plant resources. The products from Complete Vegan include multivitamins, omega-3 alternatives sourced from algae rather than marine animals.
To complement the simple, minimalist style of the packaging and appeal to the conscious target consumer, Designhorse AS opted for a design printed on environmentally friendly, biodegradable paper.
Image Credit: Designhorse AS