Category
Lifestyle
Assisted Choices
Trend cluster
Category
Spirited
Sundae
Ice cream-infused cocktails offer a doubly indulgent experience.
3.2
Trend score
Trend
What is the Spirited Sundae trend?
Spirited Sundae: Ice cream and spirit brands alike are offering hybrid dessert-cocktail experiences that replicate nostalgic flavors. This shift highlights the modern view toward "cheat day culture" and the next level food and beverage experiences that speak to the spirit of nostalgic flavor indulgence.
Trend themes
Themes within the Spirited Sundae trend
Three behaviours holding the trend together01
Hybrid Dessert-Cocktail Experiences
Brands are offering combinations of ice cream and alcohol, replicating nostalgic flavors and creating an enhanced experience for the consumer.
02
Adult-Friendly Versions of Iconic Comfort Food and Drink
Companies are developing elevated versions of childhood favorite foods and drinks that cater to a more mature palette, targeting adult consumers.
03
Cocktail-Inspired Ice Cream Parlors and Events
Ice cream parlors and events inspired by cocktails, targeting an adult market, are emerging to provide a unique and immersive ice cream experience.
Industry implications
What the Spirited Sundae trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can utilize hybrid dessert-cocktail experiences to create unique product offerings and create a new category of indulgent food experiences.
For
Hospitality and Events
The hospitality industry and event planning companies can use cocktail-inspired ice cream parlors and events to create a unique experience for their guests.
For
Consumer Packaged Goods
Consumer packaged goods companies can develop elevated versions of nostalgic foods and drinks that cater to adult consumers, targeting a new market segment.
Workshop question
How can you invoke nostalgia to help customers view your product or service in a new sentimental light?
Trend signals
Trend signals for Spirited Sundae
Trend score 3.2 out of 10, from popularity 47%, activity 43%, freshness 8%.
Popularity47%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Spirited Sundae trend
6 featured examples from Feb 6, 2016 to Jun 30, 2017CategoryLifestyle
Immersive Ice Cream Pop-Ups
Häagen-Dazs' Bär Häagen-Dazs Activation Features Craft Cocktails
Dessert restaurants can incorporate artisanal tasting menus to elevate the ice cream experience, attracting food enthusiasts and ice cream connoisseurs.
CategoryLifestyle
Cocktail-Inspired Ice Cream Parlors
Gin Mare is Launching a Pop-Up G&T-Themed Ice Cream Event
This trend offers a potential disruptive innovation opportunity in the food and beverage industry, as ice cream parlors can attract a new demographic of adult consumers by offerin…
CategoryLifestyle
Adult Beer Float Cocktails
The Boozy Ginger Beer Beverage is Nostalgically Topped with Ice Cream
Hotels, bars and restaurants can innovate their drink menus with these adult beverage desserts and mature ingredient cocktails
CategoryMarketing
Rosé-Based Ice Cream Flavors
The Smitten Ice Cream Brand Offers Several Distinct Seasonal Flavors
Ice cream brands can create disruptive innovation opportunities by experimenting with unique, alcohol-infused and seasonal flavors.
CategoryLifestyle
Boozy Root Beer Floats
Brickyard's Root Beer Flip Blends Rich Flavors With a Frothy Texture
Opportunity for companies to produce and market specialty beverage mixes for cocktails and non-alcoholic beverages.
CategoryLifestyle
Irish Coffee Ice Creams
Tipsy Scoop's Coffee Ice Cream is a Special Release for St. Patty's Day
The food and beverage industry can explore the creation of innovative alcoholic ice cream flavors to tap into the growing demand for unique and indulgent desserts.
