Category
Lifestyle
Assisted Choices
Trend cluster
Category
In-Suite
Amenity
The hospitality industry offers hyper-convenience for fitness-driven consumers.
3.0
Trend score
Trend
What is the In-Suite Amenity trend?
In-Suite Amenity: Hotels are differentiating themselves by taking fitness out of the restrictions of the gym and placing into the hands and bedrooms of their guests. While total digital integration may be the future of hospitality, the industry is currently leveraging that technology to create convenience around consumer-driven lifestyle trends, particularly health and wellness. Gone are the days where travelers are happy to put their lives on hold while on vacation, instead, they’re seeking ways to carry their lifestyle with them while they go away, including their workout routines.
Trend themes
Themes within the In-Suite Amenity trend
Three behaviours holding the trend together01
In-Room Fitness Equipment
Hotels and Resorts are installing fitness equipment in guest rooms to enable guests to keep up with their workout routines while traveling.
02
Health-Focused Hotels
Hotels are providing comprehensive wellness offerings for their guests, including health videos, nutritional foods, personal trainers, and spa facilities.
03
Travel Health and Wellness
The travel industry is focusing on health-conscious, fitness-driven travelers and providing travel experiences and facilities tailored to their needs and preferences.
Industry implications
What the In-Suite Amenity trend means for industry
Where the trend changes the playbookFor
Hospitality Industry
Hotels and Resorts are leading the way in recognizing the needs and preferences of health-conscious travelers and are adopting innovative trends designed to improve and personalize their experience.
For
Fitness and Wellness Industry
Fitness and wellness companies are partnering with hotels and resorts to offer fitness equipment, training, and nutrition services to guests and travelers.
For
Travel Industry
The travel industry is focusing on travelers' health and wellness preferences by offering healthier food options, fitness facilities, activity-based tours, and other wellness programs.
Workshop question
How can you curate your offerings to solve for the increasing demand of hyper-convenience?
Trend signals
Trend signals for In-Suite Amenity
Trend score 3.0 out of 10, from popularity 43%, activity 39%, freshness 8%.
Popularity43%
Activity39%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the In-Suite Amenity trend
6 featured examples from Jun 24, 2015 to Apr 27, 2018CategoryWorld
Workout-Ready Hotel Rooms
Hilton's 'Five Feet to Fitness' is Like a Hotel Gym Inside a Suite
The hospitality industry is incorporating in-room fitness amenities and personalized workout programs to enhance the guest experience.
CategoryLifestyle
Fitness-Focused Cruises
Blue World Offers Health-Minded Individuals Relaxing and Rewarding Trips
Opportunity for travel companies to cater to health-conscious individuals and provide unique fitness-focused cruise experiences.
CategoryWorld
Hotel Fitness Initiatives
The Epiphany Hotel Encourages Travel and Fitness with Jawbone
The hospitality industry can leverage fitness tracking packages to attract health-conscious travelers and offer unique experiences.
CategoryLifestyle
Health-Focused Hotel Experiences
Mandarin Oriental Provides Access to Grokker Health Videos
The hospitality industry can benefit from incorporating health-focused initiatives to enhance guest experiences and drive business growth.
CategoryLifestyle
Pre-Flight Fitness Classes
The Sydney Airport's Active Living Room Helps Travelers Stay Fit
With the rise of health and wellness trends, airport and travel companies can innovate and differentiate themselves by adding in-airport fitness studios and wellness programs to i…
CategoryLifestyle
In-Suite Stationary Bikes
Peloton & Westin Hotels are Helping Guests Stay Fit While Traveling
Opportunities exist for hospitality brands to offer differentiated and personalized fitness experiences to guests, leading to greater customer satisfaction and loyalty.
