The hospitality industry offers hyper-convenience for fitness-driven consumers
Implications - Hotels are differentiating themselves by taking fitness out of the restrictions of the gym and placing into the hands and bedrooms of their guests. While total digital integration may be the future of hospitality, the industry is currently leveraging that technology to create convenience around consumer-driven lifestyle trends, particularly health and wellness. Gone are the days where travelers are happy to put their lives on hold while on vacation, instead, they’re seeking ways to carry their lifestyle with them while they go away, including their workout routines.
Workshop Question - How can you curate your offerings to solve for the increasing demand of hyper-convenience?