Microfiber Makeup Removers

Face Halo Clears Makeup from the Face with Just Water

Face Halo brands itself as "the modern makeup remover" that promises to clear the face from makeup and impurities using just water.

The makeup remover takes the form of an ultra-soft cloth pad that boasts fibers that are 100 times finer than human hair. The ultra-absorbent microfiber makeup remover pad works like a sponge, leaving behind no mess or drips, unlike many conventional makeup remover products. Since the microfiber pad boasts white fibers, it allows consumers to effectively see all of the makeup that's been removed.

The product is sold in convenient sets of three, although a single cloth pad can be washed and used up to about 200 times to clear and cleanse the face of makeup and residue. The product has the potential to immensely simplify one's makeup removal routines.

Microfiber Makeup Removers
Using ultra-soft cloth pads with microfiber technology to remove makeup with just water.
Ultra-absorbent Makeup Remover Pads
Creating innovative makeup remover pads that are 100 times finer than human hair and leave no mess or drips.
Visible Makeup Removal
Developing white microfiber pad fibers that allow consumers to easily see all the makeup that has been removed.

Sectors Adopting This

Beauty and Skincare
Introducing microfiber makeup removers as a disruptive innovation that simplifies makeup removal routines.
Textile Manufacturing
Exploring the production of ultra-soft cloth pads with microfiber technology for use in makeup removal.
Sustainability and Waste Reduction
Leveraging the washable and reusable nature of microfiber makeup remover pads to reduce the consumption of single-use makeup remover products.
SCORE
5.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 56%
Activity 90%
Freshness 8%