Deliberate Reduction

Consumers buy less, but more intelligently to reduce consumption

Implications - Tying into the desire to consume consciously, consumers are beginning to buy less, but better. Consumption is more about quality than quantity by way of apps and services that curate only the best and most necessary offerings. This small tweak to consumption is an incremental, easy-to-implement way for consumers to make a global difference.
SCORE 7.4
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109,910 Total Clicks
Apr 15 - Jul 17
This Quarter and Warm
BusinessEcoSocial Good
Featured Examples
Consumption-Reducing eCommerce Platforms - The 'Buy Me Once' Online Shop Only Sells Items That Last
SCORE 6.7
Warm 1,277 Clicks Pub: Feb 18, 16
Consumption-Reducing eCommerce Platforms
The 'Buy Me Once' Online Shop Only Sells Items That Last
‘Buy Me Once’ is an online shop that is trying to combat fast fashion and throwaway culture. Although it is easy to find affordable products online, these items are often low in quality... [More]
Clothing Repair Pop-Ups - The Patagonia Worn Wear Truck is Travelling Across the US Fixing Gear
SCORE 5.5
Warm 2,642 Clicks Pub: Apr 2, 15
Clothing Repair Pop-Ups
The Patagonia Worn Wear Truck is Travelling Across the US Fixing Gear
The Patagonia Worn Wear Repair Truck will be making its way across the America in 2015 offering to mend items of the brand’s clothing for free. The high-end outdoor clothing brand will be... [More]
Maximally Minimal Fashion Collections - 'Honest-Rosie' Offers 30 Unique Outfits from Six Pieces
SCORE 6.4
This Year and Warm 635 Clicks Pub: Jan 16, 17
Maximally Minimal Fashion Collections
'Honest-Rosie' Offers 30 Unique Outfits from Six Pieces
Honest-Rosie is a new fashion collection that simultaneously addresses both personal dressing dilemmas and large-scale issues in the fashion industry as a whole. The clothing collection is a... [More]
Inspirational Tidying Apps - 'KonMari' Motivates One to Simplify Their Life the Marie Kondo Way
SCORE 5.3
This Year and Warm 415 Clicks Pub: Mar 15, 17
Inspirational Tidying Apps
'KonMari' Motivates One to Simplify Their Life the Marie Kondo Way
Since ‘The Life-Changing Magic of Tidying Up’ was published in 2011, the “KonMari Method” from Japanese organizing consultant Marie Kondo has changed the lives and homes of... [More]
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