Consumers buy less, but more intelligently to reduce consumption
Implications - Tying into the desire to consume consciously, consumers are beginning to buy less, but better. Consumption is more about quality than quantity by way of apps and services that curate only the best and most necessary offerings. This small tweak to consumption is an incremental, easy-to-implement way for consumers to make a global difference.
Workshop Question - What is a small, easily implemented way your product or brand could help consumers make global change?
Trend Themes
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Conscious Consumption — Consumers are shifting towards quality over quantity, leading to opportunities for brands who offer sustainably made, long-lasting products that also educate their customers about the impact of their choices.
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Versatile Minimalism — Products that serve multiple purposes or have modular designs, such as the Nomadix towel and the Honest-Rosie fashion collection, provide eco-conscious consumers with sustainable alternatives to single-use items and fast fashion.
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Consumer Education — Apps and services that educate and motivate consumers to make more mindful purchasing decisions, such as the KonMari app and the BrighTap, offer brands the opportunity to differentiate themselves from competitors by providing additional value beyond just a product.
Industry Implications
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Sustainable Fashion — Brands can capitalize on the trend towards quality and minimalism by offering sustainably made products with modular designs or repair services to extend the lifespan of clothing.
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Eco-friendly Home Goods — Brands can differentiate themselves by offering products that serve multiple purposes or have modular designs, and by educating consumers on the environmental impact of their choices.
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Smart Home Technology — Smart home devices that educate and motivate consumers to make more sustainable choices, such as the BrighTap water meter, provide opportunities for brands to add value and differentiate from competitors.
6 Featured, 54 Examples:
234,217 Total Clicks
Date Range:
Apr 15 — Aug 17
Trending:
Warm
Consumer Insight Topics:
