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"Dry" nights out increase in availability due to Millennial demand
Implications - Where once, an alcohol-free night-out might have seemed unappealing to some, the promotion of sobriety in a social setting today acts as a key value proposition for many party purveyors. By providing party-goers with a safe, fun and stigma-free space to let loose, brands are able to capitalize on a growing market. While motivations to abstain from drinking varies, two of the key drivers here include the heightened financial and health contentiousness of Millennial consumers. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
21,139 Total Clicks
Jun 18 - Jul 18
This Quarter and Mild
Buy-now-pay-later platforms gain popularity in purchasing everyday goods
Implications - Where layaway-type payment plans have traditionally been used to buy larger items like home appliances, this model is now being used for online purchases of things such as flights and clothing. For credit-averse Millennials, in particular, this shift means that consumers are able to debit the purchase today and pay for it in installments as funds become available. Solutions like these are especially important as consumption habits change and Millennial consumers continue to engage with brands that align with their core values and lifestyle preferences. [More]
SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
14,963 Total Clicks
Jun 17 - Jun 18
This Year and Untested
BusinessLifestyleRetailCredit Crunch
Companies support employees by contributing to their student loans
Implications - For companies trying to lure and retain Millennial employees, student loan repayment benefits are topical efforts that have the opportunity to encourage loyalty. This creative benefit strategy challenges the workplace stereotype that Millennials are less concerned with money and are more enticed by lifestyle-based perks. As the high cost of replacing fickle Millennial workers remains a consideration for employers and the average repayment balance for graduates continues to rise, efforts like this serve as an effective retention strategy by aligning the values of the employer and employee. [More]
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
27,465 Total Clicks
Jun 15 - Jun 18
This Year and Untested
Resources for part-time workers fulfill gaps brought on by the gig economy
Implications - In response to the tendency for businesses to hire short-time workers and independent contractors, the opportunity to deliver resources such as legal services and benefits packages for these workers has arisen. The appearance of these resources speaks to the increased opportunity for companies to respond to shifting norms in the way people work. This particularly benefits Millennial employees, who crave new experiences and opportunities within their professional lives, but still require some of the securities that a full-time job would afford. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
12,311 Total Clicks
Jul 17 - May 18
This Year and Mild
The 6 Patterns of Opportunity & Top 18 Megatrends
Finance services are simplified to appeal to younger investors
Implications - With less than 10% of Millennials considering themselves to have high level knowledge about their personal finances, a huge opportunity lies in creating new resources for financial literacy. As modern adulthood becomes increasingly complex with the balance of multiple jobs, managing debt and paying off student loans, banking and investing can often become intimidating to younger consumers who are already accustomed to simplified apps and online tutorials. This shifting approach means Millennial loyalty will lie with financial institutions that offer a helping hand through streamlined financial literacy and hassle-free banking transactions. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
28,723 Total Clicks
Aug 17 - Nov 17
This Year and Mild
Millennials make sense of financial issues through a more casual approach
Implications - As the social media generation, Millennials are generally more social-minded than other generations. This propensity for opinion sharing and conversation is impacting more industries as Millennials age. The financial industry in particular is adhering to this qualitative approach, despite being quantitative in nature. [More]
SCORE 3.9
Popularity
Activity
Freshness
Megatrends
Patterns
35,357 Total Clicks
Jun 17 - Apr 18
This Year and Untested
LifestyleCredit Crunch
Millennials share finances and financial information through tailored apps
Implications - Millennials are a financially fraught generation, but as the demographic ages they are nonetheless sallied with monetary pressures and responsibilities. In order to stay financially secure, Millennial couples are jointly handling the stress by sharing financial information — and finances altogether — through couples-focused apps from fintech startups. These services acknowledge Millennials' anxieties surrounding money while providing a convenient, comfortable workaround. [More]
SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
34,953 Total Clicks
Apr 17 - Oct 17
This Year and Mild
LifestyleLife-StagesCredit Crunch
Trend Hunter Services
Brands leverage post-purchase habits by elevating instant noodle ingredients
Implications - By transforming the experience of instant noodles with upscale flavorful additions, brands are accelerating the post-purchase customer practice of adding fresh ingredients by elevating the product altogether. This shift speaks to the opportunity for brands to accommodate new consumer behaviors in a way that champions and encourages such post-purchase habits in a way that also supports sales. [More]
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
41,280 Total Clicks
Sep 16 - Jul 17
Average
LifestyleFoodCredit Crunch
Brands are taking a no-frills approach to product pricing
Implications - While premium price points often convey a sense of status to consumers, in-the-know shoppers are being drawn towards no-nonsense brands that promote top-of-the-line quality at ultra-affordable pricing. Keeping packaging and extras to a minimum, brands are realizing the value of offering high quality products that compete with the biggest name brands while staying accessible to the masses, strengthening their reputation among consumers as being authentic and honest. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
61,313 Total Clicks
Dec 16 - Jul 17
Warm
The financial industry adapts to consumer demand for peer-based platforms
Implications - Adjusting quickly to the P2P economy, consumers are increasingly comfortable with leveraging a network of peers for almost everything, including lending and borrowing money. Seeking more personable and seemingly authentic solutions for their financial needs, consumers are open to peer networks that offer more transparency and lower price points that traditional resources. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
37,104 Total Clicks
Mar 16 - Apr 18
This Year and Mild
TechMobileLifestyleCredit Crunch