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Resources for part-time workers fulfill gaps brought on by the gig economy
Implications - In response to the tendency for businesses to hire short-time workers and independent contractors, the opportunity to deliver resources such as legal services and benefits packages for these workers has arisen. The appearance of these resources speaks to the increased opportunity for companies to respond to shifting norms in the way people work. This particularly benefits Millennial employees, who crave new experiences and opportunities within their professional lives, but still require some of the securities that a full-time job would afford. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
8,856 Total Clicks
Jul 17 - May 18
This Month and Mild
Finance services are simplified to appeal to younger investors
Implications - With less than 10% of Millennials considering themselves to have high level knowledge about their personal finances, a huge opportunity lies in creating new resources for financial literacy. As modern adulthood becomes increasingly complex with the balance of multiple jobs, managing dept and paying off student loans, banking and investing can often become intimidating to younger consumers who are already accustomed to simplified apps and online tutorials. This shifting approach means Millennial loyalty will lie with financial institutions that offer a helping hand through streamlined financial literacy and hassle-free banking transactions. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
25,047 Total Clicks
Aug 17 - Nov 17
This Year and Mild
Millennials make sense of financial issues through a more casual approach
Implications - As the social media generation, Millennials are generally more social-minded than other generations. This propensity for opinion sharing and conversation is impacting more industries as Millennials age. The financial industry in particular is adhering to this qualitative approach, despite being quantitative in nature. [More]
SCORE 3.8
Popularity
Activity
Freshness
Megatrends
Patterns
29,950 Total Clicks
Jun 17 - Oct 17
This Year and Untested
LifestyleCredit Crunch
Millennials share finances and financial information through tailored apps
Implications - Millennials are a financially fraught generation, but as the demographic ages they are nonetheless sallied with monetary pressures and responsibilities. In order to stay financially secure, Millennial couples are jointly handling the stress by sharing financial information — and finances altogether — through couples-focused apps from fintech startups. These services acknowledge Millennials' anxieties surrounding money while providing a convenient, comfortable workaround. [More]
SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
32,578 Total Clicks
Apr 17 - Oct 17
This Year and Mild
LifestyleLife-StagesCredit Crunch
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands leverage post-purchase habits by elevating instant noodle ingredients
Implications - By transforming the experience of instant noodles with upscale flavorful additions, brands are accelerating the post-purchase customer practice of adding fresh ingredients by elevating the product altogether. This shift speaks to the opportunity for brands to accommodate new consumer behaviors in a way that champions and encourages such post-purchase habits in a way that also supports sales. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
37,672 Total Clicks
Sep 16 - Jul 17
This Year and Average
LifestyleFoodCredit Crunch
Brands are taking a no-frills approach to product pricing
Implications - While premium price points often convey a sense of status to consumers, in-the-know shoppers are being drawn towards no-nonsense brands that promote top-of-the-line quality at ultra-affordable pricing. Keeping packaging and extras to a minimum, brands are realizing the value of offering high quality products that compete with the biggest name brands while staying accessible to the masses, strengthening their reputation among consumers as being authentic and honest. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
55,619 Total Clicks
Dec 16 - Jul 17
This Year and Warm
The financial industry adapts to consumer demand for peer-based platforms
Implications - Adjusting quickly to the P2P economy, consumers are increasingly comfortable with leveraging a network of peers for almost everything, including lending and borrowing money. Seeking more personable and seemingly authentic solutions for their financial needs, consumers are open to peer networks that offer more transparency and lower price points that traditional resources. [More]
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
31,985 Total Clicks
Mar 16 - Jun 17
This Year and Mild
TechMobileLifestyleCredit Crunch
Trend Hunter Services
Data-free apps democratize connectivity for price-conscious consumers
Implications - With a premium placed on data usage over talk time leaving younger users unable to pay for big data plans, several brands are adapting and starting to offer low-data and even data-free apps. While many of these apps still come with limitations such as proximity to other users or reduced resolution quality, this emerging market is quickly growing as consumers seek ways to save money and still maintain connectivity. [More]
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
123,354 Total Clicks
Jun 15 - May 17
Mild
Millennials find a sense of community, meaning & a way to cost-cut
Implications - The running stereotype may be that Millennials live at home with their parents, but new communes allow those starting off their careers and short on money to get on their feet and follow their passion together. These hubs are popping up in dense urban cities, offering flexibility in an age of instability. [More]
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
309,480 Total Clicks
Jan 16 - Aug 16
Warm
Gem alternatives provide affordable luxury with an authentic twist
Implications - In search of glamour while coping with financial instability and pervasive debt, Millennial consumers are accessorizing with nature-inspired materials and DIY options to achieve the look of luxury without breaking the bank. In contrast to the pristine perfection of laser-cut jewels, homemade ornaments also serve to satiate the appearance of authenticity and uniqueness that Millennials crave. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
326,080 Total Clicks
Sep 15 - Jul 16
Hot
FashionLifestyleJewelryCredit Crunch