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Brands leverage post-purchase habits by elevating instant noodle ingredients
Implications - By transforming the experience of instant noodles with upscale flavorful additions, brands are accelerating the post-purchase customer practice of adding fresh ingredients by elevating the product altogether. This shift speaks to the opportunity for brands to accommodate new consumer behaviors in a way that champions and encourages such post-purchase habits in a way that also supports sales. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
32,436 Total Clicks
Sep 16 - Jul 17
This Quarter and Average
LifestyleFoodCredit Crunch
Brands are taking a no-frills approach to product pricing
Implications - While premium price points often convey a sense of status to consumers, in-the-know shoppers are being drawn towards no-nonsense brands that promote top-of-the-line quality at ultra-affordable pricing. Keeping packaging and extras to a minimum, brands are realizing the value of offering high quality products that compete with the biggest name brands while staying accessible to the masses, strengthening their reputation among consumers as being authentic and honest. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
36,583 Total Clicks
Dec 16 - Jul 17
This Year and Warm
The financial industry adapts to consumer demand for peer-based platforms
Implications - Adjusting quickly to the P2P economy, consumers are increasingly comfortable with leveraging a network of peers for almost everything, including lending and borrowing money. Seeking more personable and seemingly authentic solutions for their financial needs, consumers are open to peer networks that offer more transparency and lower price points that traditional resources. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
29,228 Total Clicks
Mar 16 - Jun 17
This Year and Mild
TechMobileLifestyleCredit Crunch
Data-free apps democratize connectivity for price-conscious consumers
Implications - With a premium placed on data usage over talk time leaving younger users unable to pay for big data plans, several brands are adapting and starting to offer low-data and even data-free apps. While many of these apps still come with limitations such as proximity to other users or reduced resolution quality, this emerging market is quickly growing as consumers seek ways to save money and still maintain connectivity. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
114,907 Total Clicks
Jun 15 - May 17
This Year and Mild
The 6 Patterns of Opportunity & Top 18 Megatrends
Millennials find a sense of community, meaning & a way to cost-cut
Implications - The running stereotype may be that Millennials live at home with their parents, but new communes allow those starting off their careers and short on money to get on their feet and follow their passion together. These hubs are popping up in dense urban cities, offering flexibility in an age of instability. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
296,135 Total Clicks
Jan 16 - Aug 16
Warm
Gem alternatives provide affordable luxury with an authentic twist
Implications - In search of glamour while coping with financial instability and pervasive debt, Millennial consumers are accessorizing with nature-inspired materials and DIY options to achieve the look of luxury without breaking the bank. In contrast to the pristine perfection of laser-cut jewels, homemade ornaments also serve to satiate the appearance of authenticity and uniqueness that Millennials crave. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
305,459 Total Clicks
Sep 15 - Jul 16
Hot
FashionLifestyleJewelryCredit Crunch
Investing, saving and spending are all gamified to decrease financial stress
Implications - Finance is becoming increasingly gamified to battle the preconception that money management is mundane. Bringing awareness to individuals who may otherwise prefer to avoid seemingly complex, yet beneficial aspects of finance -- such as investing -- this "fun," streamlined approach shows the importance of demystifying multi-step processes. [More]
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
61,861 Total Clicks
Jul 14 - Jun 16
Average
LifestyleCredit Crunch
Trend Hunter Services
Money management services speak to consumers on a deeper level
Implications - Money is a nuanced, subjective topic, prompting finance companies to implement more deliberate targeting into their services. This is a response to the dissolving of the mainstream -- in the social media age, only a series of niches exist. As a response, hyper-targeting is more frequently observed, and is especially effective in industries where a one-size-fits-all approach cannot be implemented. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
40,274 Total Clicks
Apr 16 - Jun 17
This Year and Mild
LifestyleCredit Crunch
China prioritizes low cost or borrowing 3rd party headsets, proliferating VR
Implications - As many residents in China have slower operating systems, VR Internet cafes are a great way for people to save costs of purchasing state-of-the-art headsets. Alternatively, free, low cost VR headsets are becoming more popular as promotional goods. This speaks to the need to consider global attitudes toward movements that are gaining popularity in North America. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
107,866 Total Clicks
Mar 16 - Sep 16
Warm
New models of communal living emerge to suit the Millennial lifestyle
Implications - As consumers continue to value experiences over ownership, creative models for shared living spaces are providing Millennials with unique alternatives to traditional living arrangements that emphasize flexibility of terms and fostering a sense of community. In addition to highlighting the cyclical nature of consumer values with its relation to similar initiatives in the 1960s, this pattern demonstrates consumer-led disruption as response to skyrocketing costs of living in densely populated urban spaces. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
186,926 Total Clicks
Oct 15 - May 16
Hot