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The financial industry adapts to consumer demand for peer-based platforms
Implications - Adjusting quickly to the P2P economy, consumers are increasingly comfortable with leveraging a network of peers for almost everything, including lending and borrowing money. Seeking more personable and seemingly authentic solutions for their financial needs, consumers are open to peer networks that offer more transparency and lower price points that traditional resources. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
27,046 Total Clicks
Mar 16 - Jun 17
This Month and Mild
TechMobileLifestyleCredit Crunch
Data-free apps democratize connectivity for price-conscious consumers
Implications - With a premium placed on data usage over talk time leaving younger users unable to pay for big data plans, several brands are adapting and starting to offer low-data and even data-free apps. While many of these apps still come with limitations such as proximity to other users or reduced resolution quality, this emerging market is quickly growing as consumers seek ways to save money and still maintain connectivity. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
109,594 Total Clicks
Jun 15 - May 17
This Quarter and Mild
Millennials find a sense of community, meaning & a way to cost-cut
Implications - The running stereotype may be that Millennials live at home with their parents, but new communes allow those starting off their careers and short on money to get on their feet and follow their passion together. These hubs are popping up in dense urban cities, offering flexibility in an age of instability. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
276,916 Total Clicks
Jan 16 - Aug 16
This Year and Warm
Gem alternatives provide affordable luxury with an authentic twist
Implications - In search of glamour while coping with financial instability and pervasive debt, Millennial consumers are accessorizing with nature-inspired materials and DIY options to achieve the look of luxury without breaking the bank. In contrast to the pristine perfection of laser-cut jewels, homemade ornaments also serve to satiate the appearance of authenticity and uniqueness that Millennials crave. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
292,068 Total Clicks
Sep 15 - Jul 16
This Year and Hot
FashionLifestyleJewelryCredit Crunch
Investing, saving and spending are all gamified to decrease financial stress
Implications - Finance is becoming increasingly gamified to battle the preconception that money management is mundane. Bringing awareness to individuals who may otherwise prefer to avoid seemingly complex, yet beneficial aspects of finance -- such as investing -- this "fun," streamlined approach shows the importance of demystifying multi-step processes. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
59,922 Total Clicks
Jul 14 - Jun 16
Average
LifestyleCredit Crunch
Money management services speak to consumers on a deeper level
Implications - Money is a nuanced, subjective topic, prompting finance companies to implement more deliberate targeting into their services. This is a response to the dissolving of the mainstream -- in the social media age, only a series of niches exist. As a response, hyper-targeting is more frequently observed, and is especially effective in industries where a one-size-fits-all approach cannot be implemented. [More]
SCORE 3.4
Popularity
Activity
Freshness
Megatrends
Patterns
29,987 Total Clicks
Apr 16 - Jun 16
Untested
LifestyleCredit Crunch
China prioritizes low cost or borrowing 3rd party headsets, proliferating VR
Implications - China has a unique perspective when in comes to VR. As many residents in China have slower operating systems, VR Internet cafes are a great way for people to save costs of purchasing state-of-the-art headsets. Alternatively, free, low cost VR headsets are becoming more popular as promotional goods. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
104,243 Total Clicks
Mar 16 - Sep 16
This Year and Warm
Trend Hunter Services
New models of communal living emerge to suit the Millennial lifestyle
Implications - As consumers continue to value experiences over ownership, creative models for shared living spaces are providing Millennials with unique alternatives to traditional living arrangements that emphasize flexibility of terms and fostering a sense of community. In addition to highlighting the cyclical nature of consumer values with its relation to similar initiatives in the 1960s, this pattern demonstrates consumer-led disruption as response to skyrocketing costs of living in densely populated urban spaces. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
181,202 Total Clicks
Oct 15 - May 16
Hot
Consumers make use of dedicated roommate-finding services
Implications - As ever-growing urban populations continue to drive up the cost of living, consumers of all ages are making use of dedicated roommate-finding services that enable them to find a suitable match regardless of one's financial or geographic situation. Highlighting the role of technology in bridging the gap between individuals and affordable housing, this progression demonstrates the expanded role of the sharing economy for accommodating two massive demographic groups: Millennials and Baby Boomers. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
55,060 Total Clicks
Feb 15 - Feb 17
This Year and Mild
LifestyleLifeLife-StagesCredit Crunch
Biometric financial features make banking easier than ever
Implications - Financial institutions are rolling out high-tech options for consumers when it comes to accessing their banking accounts. By adopting biometric passwords and logins, banks are not only serving to alleviate concerns around security, but helping satisfy the needs of increasingly busy consumers as well. [More]
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
39,202 Total Clicks
Sep 15 - Jun 16
Average
TechLifestyleLifeCredit Crunch