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Banking processes are made more secure through emerging biometric systems
Implications - Addressing consumer concerns around security and a need for convenience, financial institutions are rolling out and experimenting with emerging biometric security measures. Though somewhat unconventional, this more advanced approach to protection speaks to the way in which biometric technology will likely play a growing role in the future of security.

Homework Question - What is your customers' biggest concern when it comes to your brand? Brainstorm a concept solution that would perfectly solve that issue. [More]

SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
24,563 Total Clicks
Nov 17 - Dec 18
This Week and Mild
TechLifestyleLifeCredit Crunch
Financial products take aim at global consumers with multi-currency offerings
Implications - As consumer expectations of products in general are heightened, even the most traditional industries such as banking are debuting innovative offerings to appeal to specific consumer segments. One of the ways this is playing out is in the form of multi-currency bank accounts, allowing consumers to move between countries with ease. This is reflective of today's consumer base -- who more than ever before -- expects and values frictionless service from providers.

Homework Question - What steps are getting in the way of your customer having the easiest possible experience with your brand? [More]

SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
5,684 Total Clicks
Nov 18 - Nov 18
This Month and Untested
Financial products are developed with the specific needs of freelancers in mind
Implications - Catering to an increasingly flexible and freelance-driven workforce, financial institutions and startups alike are creating payment and financial tracking products specifically designed for independent contractors. Addressing common, overlooked concerns like delays in payment and tracking money owed, this shift ensures that consumers have the specific tools they need in today's professional landscape.

Homework Question - What's a specific market segment your industry has overlooked? What would it look like if your brand were to create a product specifically for that group? [More]

SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
8,462 Total Clicks
Sep 17 - Nov 18
This Month and Untested
BusinessLifestyleLifeCredit Crunch
Credit and debit cards are designed with analog buttons
Implications - Banking institutions are giving consumers the ability to interact with dynamic credit and debit cards, differentiated by analog buttons. While the specific functions of these buttons can vary, the increased appearance of this feature suggests that in today's chaotic and contactless world, some still desire the gratification of haptic feedback.

Homework Question - What analog process could your brand re-introduce to differentiate it's offering? [More]

SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
35,853 Total Clicks
Aug 17 - Nov 18
This Month and Warm
The 6 Patterns of Opportunity & Top 18 Megatrends
"Dry" nights out increase in availability due to Millennial demand
Implications - Where once, an alcohol-free night-out might have seemed unappealing to some, the promotion of sobriety in a social setting today acts as a key value proposition for many party purveyors. By providing party-goers with a safe, fun and stigma-free space to let loose, brands are able to capitalize on a growing market. While motivations to abstain from drinking varies, two of the key drivers here include the heightened financial and health contentiousness of Millennial consumers.

Homework Question - In what ways have Millennial consumers changed your industry and how has your brand adapted? [More]

SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
27,627 Total Clicks
Jun 18 - Nov 18
This Quarter and Average
Buy-now-pay-later platforms gain popularity in purchasing everyday goods
Implications - Where layaway-type payment plans have traditionally been used to buy larger items like home appliances, this model is now being used for online purchases of things such as flights and clothing. For credit-averse Millennials, in particular, this shift means that consumers are able to debit the purchase today and pay for it in installments as funds become available. Solutions like these are especially important as consumption habits change and Millennial consumers continue to engage with brands that align with their core values and lifestyle preferences.

Homework Question - What is your brand doing to adjust to continued shifts in consumption habits? [More]

SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
16,856 Total Clicks
Jun 17 - Jun 18
This Year and Untested
BusinessLifestyleRetailCredit Crunch
Companies support employees by contributing to their student loans
Implications - For companies trying to lure and retain Millennial employees, student loan repayment benefits are topical efforts that have the opportunity to encourage loyalty. This creative benefit strategy challenges the workplace stereotype that Millennials are less concerned with money and are more enticed by lifestyle-based perks. As the high cost of replacing fickle Millennial workers remains a consideration for employers and the average repayment balance for graduates continues to rise, efforts like this serve as an effective retention strategy by aligning the values of the employer and employee.

Homework Question - How could your brand establish more effective retention strategies for its Millennial employees? [More]

SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
28,739 Total Clicks
Jun 15 - Jun 18
This Year and Untested
Trend Hunter Services
Resources for part-time workers fulfill gaps brought on by the gig economy
Implications - In response to the tendency for businesses to hire short-time workers and independent contractors, the opportunity to deliver resources such as legal services and benefits packages for these workers has arisen. The appearance of these resources speaks to the increased opportunity for companies to respond to shifting norms in the way people work. This particularly benefits Millennial employees, who crave new experiences and opportunities within their professional lives, but still require some of the securities that a full-time job would afford.

Homework Question - How is your industry responding to shifting norms in the way people work? [More]

SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
13,392 Total Clicks
Jul 17 - May 18
This Year and Mild
Finance services are simplified to appeal to younger investors
Implications - With less than 10% of Millennials considering themselves to have high level knowledge about their personal finances, a huge opportunity lies in creating new resources for financial literacy. As modern adulthood becomes increasingly complex with the balance of multiple jobs, managing debt and paying off student loans, banking and investing can often become intimidating to younger consumers who are already accustomed to simplified apps and online tutorials. This shifting approach means Millennial loyalty will lie with financial institutions that offer a helping hand through streamlined financial literacy and hassle-free banking transactions.

Homework Question - What is the simplest way to engage with your industry and how can you help streamline that for the future consumer? [More]

SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
30,383 Total Clicks
Aug 17 - Nov 17
Mild
Millennials make sense of financial issues through a more casual approach
Implications - As the social media generation, Millennials are generally more social-minded than other generations. This propensity for opinion sharing and conversation is impacting more industries as Millennials age. The financial industry in particular is adhering to this qualitative approach, despite being quantitative in nature.

Homework Question - How could you integrate a more conversational approach to your work within your industry? [More]

SCORE 3.7
Popularity
Activity
Freshness
Megatrends
Patterns
37,111 Total Clicks
Jun 17 - Apr 18
This Year and Untested
LifestyleCredit Crunch