Fintech responds to new financial needs with neobanking solutions
Trend - As Gen Z seeks financial independence, fintech companies are creating new banking-alternative solutions to meet the young generation's tech-based needs. The neobanking platforms are app-based and allow users greater access to their financial services with fewer limitations.
Insight - Traditional banking services no longer resonate as strongly for the younger generations as they once did with Millennials, Gen X, and Baby Boomers. Known as the tech natives, Gen Z consumers have grown up with instant access to information and seek the same level of convenience to manage their finances. Therefore, neobanks are creating intuitive apps for instantaneous banking experiences in response to Gen Z habits.
Insight - Traditional banking services no longer resonate as strongly for the younger generations as they once did with Millennials, Gen X, and Baby Boomers. Known as the tech natives, Gen Z consumers have grown up with instant access to information and seek the same level of convenience to manage their finances. Therefore, neobanks are creating intuitive apps for instantaneous banking experiences in response to Gen Z habits.
Workshop Question - How can your company cater to the new generation of consumers?
Trend Themes
1. Gen Z Neobanking - Neobanks are creating intuitive apps for instantaneous banking experiences in response to Gen Z habits.
2. Creator-focused Neobanks - Nerve's new APIs will allow firms to send payouts and royalties at a much lower cost for creators, improving their financial management.
3. Collaborated Gen Z Neobanks - API neobanking experience aims to empower young adults and teens to acquire more financial independence in a way that better serves their tech-savy needs.
Industry Implications
1. Fintech - Fintech companies are creating new banking-alternative solutions to meet tech-based financial needs and better service underbanked and overcharged demographics.
2. Mobile Banking - Mobile banking platforms are app-based and allow users greater access to their financial services with fewer limitations, addressing the unmet financial needs of younger generations.
3. API Banking - API banking solutions empower young adults and teens to acquire financial independence, improve their financial literacy, and better manage their funds.
4 Featured, 26 Examples:
33,320 Total Clicks
Date Range:
Mar 20 — Jun 22
Trending:
Warm
Consumer Insight Topics:
