'Finch' is a new fintech app that looks to bring a social aspect to consumer finances to help acknowledge the changing framework for young individuals and their spending.
Money and finances have changed dramatically over the course of the past several years with a shift towards digital inherently evident. 'Finch' looks to incorporate a more social aspect for young users to let them split bills, send and request money, and much more while also offering access to spending habit insights to see where changes could or should be made.
Consumer finances can be something of a mystery for young consumers who view money and their personal finances as somewhat abstract topics. This is being acknowledged by brands with solutions like the 'Finch' app that bring a social experience to finances for enhanced control.