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Psychology-Inspired Financial Planning Platforms

The Planning Center Embraces Financial Wellness

— December 20, 2020 — Marketing
The Planning Center is a Chicago-based company that believes money management is based on two components—rational thinking and emotional intelligence. To reflect this, and certainly fill a niche in the market's approach to finance, the brand has based its practice on psychological principles. The company's "goal is to help [consumers] make better decisions as [they] navigate life's transitions."

The Planning Center's financial management process begins with the customer. The company organizes one's current financial situation and sets expectations and goals, with respect to the user's unique perspectives and wishes. Thereafter, a discussion opens up about the best strategies and tactics one can utilize to achieve the desired outcome.

The Planning Center operates on an independent fee-only fiduciary model.

Image Credit: The Planning Center
Trend Themes
1. Psychology-inspired Financial Planning - There is an opportunity for businesses to integrate psychological principles into financial planning platforms to help users make better financial decisions.
2. Emotional Intelligence in Finance - Integrating emotional intelligence into financial planning can help users develop a better understanding of how their emotions impact their financial decisions.
3. Customized Financial Planning - There is a trend towards creating personalized financial plans that are tailored to an individual's unique perspectives and wishes.
Industry Implications
1. Finance - The finance industry can benefit from incorporating psychological principles into their financial planning platforms to help users make better financial decisions.
2. Technology - The use of technology can help businesses create customized financial plans that are tailored to an individual's unique perspectives and wishes.
3. Wellness - Financial wellness is an emerging trend in the wellness industry which aims to help individuals create a healthy relationship with their finances.
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