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Boundless Banking

Financial products take aim at global consumers with multi-currency offerings

Implications - As consumer expectations of products in general are heightened, even the most traditional industries such as banking are debuting innovative offerings to appeal to specific consumer segments. One of the ways this is playing out is in the form of multi-currency bank accounts, allowing consumers to move between countries with ease.

Insight - As the Millennial generation ages into their peak spending years, an increase in globalized citizens can be seen. This generation prioritizes travel as experience and adventure are key motivators for them. Widely, the ability for brands, service providers and retailers to provide frictionless service is reflective of today's consumer base who prioritizes a sense of literal and figurative borderless living.
Workshop Question - What steps are getting in the way of your customer having the easiest possible experience with your brand?
1.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 29 Examples:
14,477 Total Clicks
Date Range:
Nov 18 — Nov 18
Trending:
Untested

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