Personal finances become a more social experience through collaborative tools
Trend - While personal finances were once a taboo subject, today an increasing number of financial services are leveraging the power of social visibility to help consumers meet their financial goals. Whether through group saving apps or comparative investment apps, a variety of solutions are appearing that leverage social visibility as an incentive for saving.
Insight - Today, authenticity is an expectation that consumers have of brands and of themselves in all aspects of their lived experience, including their financial health and wellbeing. The shift towards transparency in this realm signals a shift that speaks to the outdated misconception that many brands hold that for everyone, financial topics are taboo.
Insight - Today, authenticity is an expectation that consumers have of brands and of themselves in all aspects of their lived experience, including their financial health and wellbeing. The shift towards transparency in this realm signals a shift that speaks to the outdated misconception that many brands hold that for everyone, financial topics are taboo.
Workshop Question - Check in on some steadfast norms in your industry. Are there ways to divert from these norms to win brand love?
Trend Themes
1. Social Visibility - Leveraging the power of social visibility in financial services to help consumers meet their financial goals.
2. DIY Investing - Simplified budgeting solutions help users get started with investing, and comparison options ensure users have a more realistic perspective on their finances.
3. Collaborative Saving - Social saving apps and solutions that focus on specific finance goals to ensure groups can meet or exceed expectations.
Industry Implications
1. Fintech - Fintech app solutions that incorporate a more social experience for users, and simplified budgeting solutions that help users get started with investing.
2. Personal Finance - Collaborative saving apps and solutions that focus on specific finance goals to ensure groups can meet or exceed expectations.
3. Consumer Technology - DIY investing and comparison options to present users with more realistic perspectives on their finances.
4 Featured, 32 Examples:
36,183 Total Clicks
Date Range:
Sep 17 — Feb 19
Trending:
Mild
Consumer Insight Topics:
