Visible Finance

Personal finances become a more social experience through collaborative tools

Implications - While personal finances were once a taboo subject, today an increasing number of financial services are leveraging the power of social visibility to help consumers meet their financial goals. Whether through group saving apps or comparative investment apps, a variety of solutions are appearing that leverage social visibility as an incentive for saving. This shift speaks to the misconception many brands hold that for everyone, personal finances should be kept far away from the public domain.

Workshop Question - Check in on some steadfast norms in your industry. Are there ways to divert from these norms to win brand love?
SCORE 5.5
Popularity
Activity
Freshness
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13,987 Total Clicks
Sep 17 - Feb 19
This Quarter and Mild
Featured Examples
Social Millennial Investment Apps - The 'Richie' App Has Users Invest Together Towards a Mutual Goal
SCORE 6.1
Warm 696 Clicks Pub: Dec 19, 17
Social Millennial Investment Apps
The 'Richie' App Has Users Invest Together Towards a Mutual Goal
The ‘Richie’ app is a solution for Millennials by Millennials that will allow users to save towards a mutual goal to ensure everyone is on the same page with their financial requirements.... [More]
Social Network Finance Apps - 'Finch' Brings a Social Aspect to Consumer Finances
SCORE 4.1
Average 652 Clicks Pub: Sep 14, 17
Social Network Finance Apps
'Finch' Brings a Social Aspect to Consumer Finances
‘Finch’ is a new fintech app that looks to bring a social aspect to consumer finances to help acknowledge the changing framework for young individuals and their spending. Money and... [More]
Finance-Comparing Budgeting Apps - 'Richie Simple' Helps Users Get Started with DIY Investing
SCORE 4.3
This Year and Average 253 Clicks Pub: Jun 19, 18
Finance-Comparing Budgeting Apps
'Richie Simple' Helps Users Get Started with DIY Investing
A rising number of consumers are choosing to take finances into their own hands to save more money, which is seeing new solutions like the ‘Richie Simple’ app come about. Developed as a... [More]
Collaborative Saving Finance Apps - The 'Divvy' Social Saving App Focuses on Finance Goals
SCORE 2.6
This Year and Mild 475 Clicks Pub: Sep 18, 18
Collaborative Saving Finance Apps
The 'Divvy' Social Saving App Focuses on Finance Goals
Saving money for a specific event or item just got a whole lot easier thanks to the ‘Divvy’ social saving app that focuses on specific finance goals to ensure groups can meet or exceed... [More]
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