Everyday Rental

Brands begin to offer everyday items like clothing and home textiles for rent

Implications - Consumers today are increasingly thoughtful with how they spend, leading many companies -- especially those whose products are used infrequently -- to offer rental options in lieu of expensive purchase items. Speaking to the way in which this demand for convenience and value has become so commonplace, brands that sell products used on an everyday basis, like home decor and casual fashion, are pivoting to offer a rental model as well.

Workshop Question - How will consumers' rising expectations when it comes to value and convenience impact your brand?
SCORE 8.2
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68,145 Total Clicks
Jan 18 - Apr 19
Fresh and Warm
Featured Examples
Baby Clothing Rental Services - 'Tchibo Share' is an Online Baby Clothing Rental Service
SCORE 7.3
Warm 1,751 Clicks Pub: Jan 15, 18
Baby Clothing Rental Services
'Tchibo Share' is an Online Baby Clothing Rental Service
German retail brand Tchibo launched an online service called ‘Tchibo Share,’ which is a platform for parents to share and rent out their children’s clothing. This idea follows a... [More]
Homeware Rental Partnerships - West Elm and Rent the Runway are Teaming Up for Home Decor Rentals
SCORE 8
This Quarter and Hot 520 Clicks Pub: Mar 11, 19
Homeware Rental Partnerships
West Elm and Rent the Runway are Teaming Up for Home Decor Rentals
In partnership with West Elm, Rent the Runway is introducing a home decor rental service that will make it possible for consumers to get their hands on everything from pillows and blankets to... [More]
Educational Toy Rental Services - 'STEMtrunk' Lets Parents Rent New STEM Toys for Their Young Ones
SCORE 7
Warm 1,598 Clicks Pub: Mar 2, 18
Educational Toy Rental Services
'STEMtrunk' Lets Parents Rent New STEM Toys for Their Young Ones
It can be quite pricy for parents to provide their children with the latest and greatest toys, so ‘STEMtrunk’ has been developed as a subscription toy rental service to help them access... [More]
Designer Clothing Rentals - The Le Tote Subscription Box is an Affordable Way to Have High-End Style
SCORE 5.1
This Year and Warm 289 Clicks Pub: Jun 4, 18
Designer Clothing Rentals
The Le Tote Subscription Box is an Affordable Way to Have High-End Style
The Le Tote subscription service has created a way for women to rent an unlimited number of clothing items and other accessories for one monthly membership fee. The box offers designer pieces that... [More]
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