Brands begin to offer everyday items like clothing and home textiles for rent
Trend - Consumers today are increasingly thoughtful with how they spend, leading many companies--especially those whose products are used infrequently--to offer rental options in lieu of expensive purchase items. Brands that sell products used on an everyday basis, like home decor and casual fashion, are pivoting to offer a rental model as well.
Insight - Today's consumer is accustomed to on-demand products, services and content in many facets of their lives. Considerations these individuals make in their purchase decisions include cost accessibility and flexibility--which rental models offer. These business models benefit consumers who don't have the means or willingness to make investments in products that don't hold up in quality overtime.
Insight - Today's consumer is accustomed to on-demand products, services and content in many facets of their lives. Considerations these individuals make in their purchase decisions include cost accessibility and flexibility--which rental models offer. These business models benefit consumers who don't have the means or willingness to make investments in products that don't hold up in quality overtime.
Workshop Question - How will consumers' rising expectations when it comes to value and convenience impact your brand?
Trend Themes
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Rental Economy — More companies are offering rental options for everyday items like clothing and home decor as consumers prioritize cost accessibility and flexibility.
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Educational Toy Subscription Services — Subscription-based toy rental services are becoming more popular as they provide a cost-effective way for parents to give their children access to educational toys.
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Collaborative Rental Partnerships — Collaborative rental partnerships are on the rise, allowing companies to fill in gaps in their offerings and provide consumers new, convenient ways to access goods and services.
Industry Implications
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Retail Industry — Retail brands are adapting to the rental economy by offering rental options for everyday items like clothing and home goods.
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Toy and Education Industry — Subscription-based toy rental services are creating disruptive innovation opportunities in the toy and education industry.
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Collaborative Partnership Industry — Collaborative rental partnerships open up new opportunities for companies to expand their offerings and collect data on consumer preferences and trends.
4 Featured, 36 Examples:
125,139 Total Clicks
Date Range:
Jan 18 — Apr 19
Trending:
Warm
Consumer Insight Topics:
