Category
Lifestyle
Assisted Choices
Trend cluster
Category
Naturalized
Fertilizer
Plant fertilizers use non-toxic ingredients to deepen natural escapism.
3.4
Trend score
Trend
What is the Naturalized Fertilizer trend?
Naturalized Fertilizer: An increasing number of plant and lawn care brands are releasing non-toxic fertilizer solutions to support healthy plant growth without the use of harsh chemicals. As more Millennials and Gen Z take up gardening or plant care as a hobby, they're bringing their values towards environmental consciousness into the plant care chemical space.
Insight
The consumer insight behind the Naturalized Fertilizer trend
Consumers, especially Millennials and Gen Z, take a strong stance against products that are full of chemicals and potentially toxic ingredients. This attitude is applied to all possible facets of their lifestyle—from the food and skincare category to the home environment. By opting-in for non-toxic products across the board, consumers are assured that they can stay as healthy as possible, while minimizing their personal impact on the climate.
Trend themes
Themes within the Naturalized Fertilizer trend
Three behaviours holding the trend together01
Non-Toxic Plant Care Solutions
An increasing number of plant and lawn care brands are releasing non-toxic fertilizer solutions to support healthy plant growth without the use of harsh chemicals.
02
Environmental Consciousness in Plant Care Chemical Space
More Millennials and Gen Z take up gardening or plant care as a hobby, bringing their values towards environmental consciousness into the plant care chemical space.
03
Organic Fertilizers
From naturalized fertilizers to marine phytoplankton fertilizers, organic fertilizers continue to gain popularity as consumers seek safe and eco-friendly alternatives.
Industry implications
What the Naturalized Fertilizer trend means for industry
Where the trend changes the playbookFor
Gardening and Landscaping
As more consumers take up gardening as a hobby, the industry stands to benefit from the growing demand for non-toxic and eco-friendly plant care solutions.
For
Eco-Friendly Consumer Products
As consumers become increasingly environmentally conscious, businesses in the eco-friendly consumer products space can benefit from offering safe and non-toxic alternatives.
For
Pet Care
Pet owners seeking a safe and toxin-free garden for their pets can find value in products that prioritize the health of plants and soil without relying on harsh chemicals.
Workshop question
What kind of impact might the elimination of harsh chemicals from the production process have on your overall consumer experience?
Trend signals
Trend signals for Naturalized Fertilizer
Trend score 3.4 out of 10, from popularity 53%, activity 41%, freshness 8%.
Popularity53%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Naturalized Fertilizer trend
4 featured examples from Apr 10, 2019CategoryEco
Mineral Plant Fertilizer Sprays
Suppleplant Tropical Love is a Natural Plant Supplement
The gardening and landscaping industry can explore the market for natural plant supplements like Suppleplant Tropical Love.
CategoryEco
Eco-Friendly Soil Food Products
Sun Country Organics' Biochar Solution Increases Water Retention
Sun Country Organics' Biochar Solution and organic fertilizer products have potential to disrupt the traditional landscaping and gardening industry by offering sustainable and non…
CategoryArt & Design
Organic Plant Growth Aids
Gaia Green's All Purpose 4-4-4 Solution is a Non-Toxic Fertilizer
In the agriculture industry, companies can benefit from the growing trend of sustainability by creating and marketing environmentally friendly products and methods of plant growth.
CategoryEco
Marine Phytoplankton Fertilizers
The MARAPHYL Soil Enhancer is Made in Vancouver Island Canada
The use of organic fertilizers like MARAPHYL can benefit the organic farming industry by providing sustainable and chemical-free options for enhancing soil and plant health.
