Plant fertilizers use non-toxic ingredients to deepen natural escapism
Trend - An increasing number of plant and lawn care brands are releasing non-toxic fertilizer solutions to support healthy plant growth without the use of harsh chemicals. As more Millennials and Gen Z take up gardening or plant care as a hobby, they're bringing their values towards environmental consciousness into the plant care chemical space.
Insight - Consumers, especially Millennials and Gen Z, take a strong stance against products that are full of chemicals and potentially toxic ingredients. This attitude is applied to all possible facets of their lifestyle—from the food and skincare category to the home environment. By opting-in for non-toxic products across the board, consumers are assured that they can stay as healthy as possible, while minimizing their personal impact on the climate.
Insight - Consumers, especially Millennials and Gen Z, take a strong stance against products that are full of chemicals and potentially toxic ingredients. This attitude is applied to all possible facets of their lifestyle—from the food and skincare category to the home environment. By opting-in for non-toxic products across the board, consumers are assured that they can stay as healthy as possible, while minimizing their personal impact on the climate.
Workshop Question - What kind of impact might the elimination of harsh chemicals from the production process have on your overall consumer experience?
4 Featured, 25 Examples:
59,727 Total Clicks
Date Range:
Apr 19 — Apr 19
Trending:
Average
Consumer Insight Topics:
