Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Rent the Runway Created a New Subscription Box for Expecting Mothers
Designed to solve all pregnancy style issues, Rent the Runway's new maternity clothing box is an affordable, fashion-forward and comfortable option for mothers who don't want to leave to house to find the next great outfit.
The unlimited subscription service brings forwards styles for every phase of pregnancy with workwear, athleticwear, formalwear, accessories and handbags. Women spend copious amounts of money during pregnancy on clothing that only fits for a short period of time -- with that in mind, the brand decided to create an easy and sustainable solution. Following a simple style test, women will be sent pieces to match their personal style and fit.
Rent the Runway's maternity clothing box gives four unlimited rentals at a time, with the option to swap each piece for $159 a month.
The unlimited subscription service brings forwards styles for every phase of pregnancy with workwear, athleticwear, formalwear, accessories and handbags. Women spend copious amounts of money during pregnancy on clothing that only fits for a short period of time -- with that in mind, the brand decided to create an easy and sustainable solution. Following a simple style test, women will be sent pieces to match their personal style and fit.
Rent the Runway's maternity clothing box gives four unlimited rentals at a time, with the option to swap each piece for $159 a month.
