Brands evoke nostalgia in their pop-up experiences
Trend - Brands looking to market their products are amalgamating two common tactics—the branded pop-up experience and nostalgic referencing. Such experiences offer personalization through their intimate and niche designs.
Insight - For consumers, the sense of comfort that's evoked with nostalgic products, services or experiences can be an important push to purchase. The use of nostalgia is especially effective because consumers are able to connect emotionally to a brand because of it--immediately establishing a sense of trust between the brand and the customer.
Insight - For consumers, the sense of comfort that's evoked with nostalgic products, services or experiences can be an important push to purchase. The use of nostalgia is especially effective because consumers are able to connect emotionally to a brand because of it--immediately establishing a sense of trust between the brand and the customer.
Workshop Question - Conceptualize a nostalgic pop-up experience your brand could offer customers.
4 Featured, 36 Examples:
111,512 Total Clicks
Date Range:
Dec 18 — Apr 19
Trending:
Warm
Consumer Insight Topics:
