UK-based pie chain Pieminister is now introducing consumers to 'Kevin,' a savory vegan pie that is made with a butter-free pastry. Since the chain got its start in 2003, it has served a range of vegetarian-friendly options, but it is now introducing its first vegan recipe that is 100% plant based.
Just in time for Veganuary—an event that inspires people to try going vegan throughout the month of January—Kevin will be introduced as a new option made with British chestnut mushrooms, baby onions, quinoa, thyme, tomatoes and red wine.
Although Kevin was created as an inclusive option for those who follow plant-based diets, Pieminister notes that "we think that even the most carnivorous customers might be pleasantly surprised by Kevin."
Why This Trend Is Growing
- Savory Vegan Pies
- Opportunity for vegan food brands to create innovative and delicious plant-based pie options.
- Plant-based Alternatives
- Demand for vegan alternatives in the food industry presents opportunities for developing new products and expanding market reach.
- Veganuary
- Growing popularity of Veganuary creates a market for businesses to promote and offer vegan options during the month of January.
Industries Being Reshaped
- Food and Beverage
- Food and beverage companies can capitalize on the trend of savory vegan pies by developing and offering delicious plant-based options.
- Restaurant
- Restaurants and food chains can incorporate savory vegan pies into their menus to cater to the increasing demand for vegan options.
- Event and Promotion
- Event organizers and marketers can leverage the popularity of Veganuary to promote and showcase vegan food products and brands.
