Savory Low-Carbon Pies

Pieminister's Chana Rama Pie is Powered by a Spiced Plant-Based Filling

Pieminister's Chana Rama pie is not only a plant-based product and the UK-based pie brand's lowest-carbon option to date—it's also the winner of the Best Vegan Pie title at the British Pie Awards in Melton Mowbray. This vegan-friendly savory pie is made with a combination of giant chickpeas, spinach, sweet potato and cauliflower, plus a spice blend, all of which is wrapped in a flaky golden pastry.

Pieminister's vegan-friendly Chana Rama pie is available at its restaurants across the UK, it can be purchased directly from the brand via its online store, or ordered by food service outlets looking to expand their vegan offerings. Vegan food products aren’t just for those who follow an animal-free diet, and this award-winning one promises to delight anyone with its bold flavors, comforting ingredients, and feel-good benefits.

Plant-based Comfort Foods
As consumers seek comfort foods that align with ethical eating, plant-based pies offer a satisfying and sustainable alternative.
Carbon Footprint Reduction in Food
By highlighting the low-carbon aspect of their products, brands can appeal to environmentally conscious consumers who prioritize sustainability.
Award-winning Vegan Innovations
Recognition from prestigious awards can drive mainstream acceptance and popularity of innovative vegan products in the marketplace.

Who This Affects Most

Vegan Food
The growing demand for plant-based alternatives creates a lucrative market opportunity within the vegan food industry.
Eco-conscious Packaged Foods
Consumers are increasingly choosing products with reduced environmental impact, driving growth in the eco-conscious packaged food sector.
Ethical Food Production
The ethical food production industry is poised for expansion as brands develop products that cater to consumers' values-driven purchasing decisions.
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 29%
Activity 46%
Freshness 48%