Foliage Familial

Brands tap into the consumers’ obsession with raising houseplants

Implications - The younger Millennial demographic is known for having a lower appetite to start families of their own, but have shown extreme interest in raising alternative “children” such as pets, or, more notably, houseplants. The consumer hobby of obtaining and growing plants within the home showcases the desire consumers have for taking their hobbies to extreme heights; brands respond with new products to help track growth, share updates with social media and even provide tips and guidance for successful plant “parenting.”

Workshop Question - How can you leverage the niche interests of your consumers to build better connections?
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86,047 Total Clicks
Mar 18 - Apr 19
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Featured Examples
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SCORE 6.5
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SCORE 4.2
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