Brands tap into the consumers’ obsession with raising houseplants
Trend - As consumers, particularly Millennials, seek to acquire more greenery and plant life for their homes, brands are responding with new products to help track growth, share updates with social media and even provide tips and guidance for successful plant “parenting.”
Insight - The Millennial demographic is known for having a lower appetite to start families of their own. However, as they age out of being the "youth demographic," this generation is looking for incremental methods of testing out their care-taking capabilities.
Insight - The Millennial demographic is known for having a lower appetite to start families of their own. However, as they age out of being the "youth demographic," this generation is looking for incremental methods of testing out their care-taking capabilities.
Workshop Question - How can you leverage the niche interests of your consumers to build better connections?
