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Foliage Familial

Brands tap into the consumers’ obsession with raising houseplants

Implications - The younger Millennial demographic is known for having a lower appetite to start families of their own, but have shown extreme interest in raising alternative “children” such as pets, or, more notably, houseplants. The consumer hobby of obtaining and growing plants within the home showcases the desire consumers have for taking their hobbies to extreme heights; brands respond with new products to help track growth, share updates with social media and even provide tips and guidance for successful plant “parenting.”

Workshop Question - How can you leverage the niche interests of your consumers to build better connections?
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
86,047 Total Clicks
Mar 18 - Apr 19
Recent and Warm
TechEco
Featured Examples
Whole-Home Houseplant Sets - Horti Makes Buying Indoor Plants in Large Quantities Effortless
SCORE 8.7
This Quarter and V. Hot 1,996 Clicks Pub: Feb 21, 19
Whole-Home Houseplant Sets
Horti Makes Buying Indoor Plants in Large Quantities Effortless
When it comes to buying indoor plants that are lush and healthy, people no longer need to go out of their way to get to a garden center, which can be few and far between. Horti is a plant start-up... [More]
Urban Gardening Accessories - RT1home Curates Items Specifically for Modern Gardeners
SCORE 7.4
This Year and Warm 2,216 Clicks Pub: Sep 10, 18
Urban Gardening Accessories
RT1home Curates Items Specifically for Modern Gardeners
Urban gardening can be quite difficult in small spaces, thankfully RT1home offers a curated selection of gardening accessories designed to improve urban endeavors. Based in Los Angeles, this modern... [More]
Growth-Supporting Plant Furniture - The 'Liana' Plant Stand is Minimalist and Comes in Many Colors
SCORE 6.5
This Year and Warm 1,141 Clicks Pub: Nov 10, 18
Growth-Supporting Plant Furniture
The 'Liana' Plant Stand is Minimalist and Comes in Many Colors
House and office plants have surged in popularity as consumers recognize the inherent benefits they can offer, which is seeing new products like the ‘Liana’ plant stand be developed to... [More]
Indoor Garden-Tracking Devices - The 'Kokonaut' Climate Sensor Keeps a Close Eye on Plants or Crops
SCORE 5.1
Warm 574 Clicks Pub: Mar 22, 18
Indoor Garden-Tracking Devices
The 'Kokonaut' Climate Sensor Keeps a Close Eye on Plants or Crops
The ‘Kokonaut’ climate sensor comes as a simple yet highly effective piece of equipment that will enable users to wirelessly monitor their plants or crops from anywhere in the world to... [More]
Urban Gardener Journals - The Green Conspiracy Garden Planner Helps Consumers Strategize
SCORE 4.2
This Quarter and Average 182 Clicks Pub: Feb 11, 19
Urban Gardener Journals
The Green Conspiracy Garden Planner Helps Consumers Strategize
Having a garden that will produce fresh edibles is quickly becoming the dream for many urban consumers seeking to enhance their everyday lifestyle, which is where The Green Conspiracy Garden Planner... [More]
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