Skincare brands prioritized typically overlooked parts of the body
Implications - Brands in the world of skincare are moving past face and neck-targeting products alone, and are increasingly prioritizing the care and enhancement of parts of the body that are traditionally overlooked. Whether as specific as underarm masking or expansive as full body serums, such products come as consumers' increasingly turn to all-encompassing self-care rituals.
Workshop Question - How could your brand provide more holistic solutions to its customers' problems?
