Category
Fashion
Inclusive Formulas
Trend cluster
Category
Underserved
Skincare
Skincare brands prioritized typically overlooked parts of the body.
1.8
Trend score
Trend
What is the Underserved Skincare trend?
Underserved Skincare: Brands in the world of skincare are moving past face and neck-targeting products alone, and are increasingly prioritizing the care and enhancement of parts of the body that are traditionally overlooked. Whether as specific as underarm masking or expansive as full body serums, such products come as consumers' increasingly turn to all-encompassing self-care rituals.
Trend themes
Themes within the Underserved Skincare trend
Three behaviours holding the trend together01
Holistic Body Skincare
Skincare brands are expanding their product lines to address commonly overlooked body areas, offering holistic self-care solutions that prioritize the whole body.
02
Targeted Serums
Brands are developing targeted serums for specific body parts like hands and underarms, offering customized and specialized solutions.
03
Natural and Botanical Ingredients
Consumers are increasingly seeking skincare products with natural and botanical ingredients, creating opportunities for brands to develop effective yet gentle formulas.
Industry implications
What the Underserved Skincare trend means for industry
Where the trend changes the playbookFor
Beauty
The beauty industry can leverage these trends to develop holistic and customized skincare solutions for various body parts and concerns.
For
Wellness
The wellness industry can incorporate these skincare trends into holistic self-care routines for overall wellbeing and health.
For
Personal Care
The personal care industry can use these trends to develop targeted and effective skincare products for consumers looking for specialized solutions.
Workshop question
How could your brand provide more holistic solutions to its customers' problems?
Trend signals
Trend signals for Underserved Skincare
Trend score 1.8 out of 10, from popularity 17%, activity 30%, freshness 8%.
Popularity17%
Activity30%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Underserved Skincare trend
4 featured examples from Dec 22, 2018 to Mar 5, 2019CategoryFashion
Cell-Renewing Hand Serums
La Mer's Rejuvenating Hand Serum Targets One of the Most Exposed Areas
The luxury skincare industry can produce more innovative and effective hand serums to target anti-aging concerns and meet the growing demand for multi-functional hand care.
CategoryFashion
Underserved Skincare Collections
Dot & Key's Skincare Solutions Address Overlooked Body Areas
Disruptive innovation opportunity: Rethinking traditional skincare solutions to include products for overlooked body areas like knees, elbows, and underarms.
CategoryFashion
Anti-Aging Hand Serums
The Frankincense Intense Hand Treatment Serum Tackles Visible Aging
The skincare industry can incorporate the Frankincense Intense Hand Treatment Serum's formula and ingredients into their product lines to cater to customers seeking effective anti…
CategoryFashion
Radiant Youthful Body Serums
Cle De Peu's Body Serum Tackles Uneven Skin Tones and Dullness
The skincare industry can explore the development of more body serums to tackle and reduce dullness, uneven skin tones, and discoloration.
