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Underserved Skincare

Skincare brands prioritized typically overlooked parts of the body

Implications - Brands in the world of skincare are moving past face and neck-targeting products alone, and are increasingly prioritizing the care and enhancement of parts of the body that are traditionally overlooked. Whether as specific as underarm masking or expansive as full body serums, such products come as consumers' increasingly turn to all-encompassing self-care rituals.

Workshop Question - How could your brand provide more holistic solutions to its customers' problems?
SCORE 5
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20,993 Total Clicks
Dec 18 - Apr 19
Just New and Mild
FashionCosmetics
Featured Examples
Cell-Renewing Hand Serums - La Mer's Rejuvenating Hand Serum Targets One of the Most Exposed Areas
SCORE 5.4
This Quarter and Warm 240 Clicks Pub: Feb 26, 19
Cell-Renewing Hand Serums
La Mer's Rejuvenating Hand Serum Targets One of the Most Exposed Areas
La Mer recently launched its Rejuvenating Hand Serum as a luxury skincare product that specifically addresses anti-aging concerns of one of the most exposed parts of the body. The cell-renewing... [More]
Underserved Skincare Collections - Dot & Key's Skincare Solutions Address Overlooked Body Areas
SCORE 5
This Year and Average 243 Clicks Pub: Dec 22, 18
Underserved Skincare Collections
Dot & Key's Skincare Solutions Address Overlooked Body Areas
Dot & Key is an innovative Indian skincare brand that stands apart for its belief that “the most overlooked parts of the body deserve as much attention as the face.” On top of this,... [More]
Anti-Aging Hand Serums - The Frankincense Intense Hand Treatment Serum Tackles Visible Aging
SCORE 4.9
This Month and Average 101 Clicks Pub: Mar 5, 19
Anti-Aging Hand Serums
The Frankincense Intense Hand Treatment Serum Tackles Visible Aging
As part of its Frankincense Intense product collection, Neal’s Yard Remedies unveiled a new Hand Treatment Serum that helps to address the signs of visible aging specifically for the hands. The... [More]
Radiant Youthful Body Serums - Cle De Peu's Body Serum Tackles Uneven Skin Tones and Dullness
SCORE 3.5
This Quarter and Mild 121 Clicks Pub: Feb 1, 19
Radiant Youthful Body Serums
Cle De Peu's Body Serum Tackles Uneven Skin Tones and Dullness
Skincare label Cle De Peu introduces a radiating body serum developed to reduce the overall appearance of dull skin and evens out any discoloration. The application is recommended for the neck and... [More]
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