Hybrid Indulgence

Experiences combining treats with adjacent interests create multifaceted rituals

Implications - Statistics say the majority of consumers are seeking food experiences that go beyond dining. Themed restaurants and cafes seemingly satisfy this desire, but as food becomes a bigger part of social media-savvy consumers' personal brands, a demand for more nuanced food experiences is seen. Experiences that combine indulgence and adjacent interests satisfy this.

Workshop Question - Think of one fun, but seemingly unrelated interest or activity to your brand; if you had to pair this interest with your product or service, how would you?
SCORE 6.2
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53,696 Total Clicks
Sep 17 - Apr 19
New and Average
BusinessLifestyleFoodDrinking
Featured Examples
Toy-Themed Ice Cream Cafes - Shanghai's The Place Featured a Haagen-Dazs and My Little Pony Pop-Up
SCORE 6.5
This Quarter and Warm 635 Clicks Pub: Feb 19, 19
Toy-Themed Ice Cream Cafes
Shanghai's The Place Featured a Haagen-Dazs and My Little Pony Pop-Up
Shanghai’s The Place—a dessert shop known for its tasty ice cream selection—opened a Haagen-Dazs and My Little Pony pop-up last summer which aimed to give visitors an experience to... [More]
Entertaining Board Game Cafes - Snakes and Lattes Offers a Full Menu with a Library of Games
SCORE 5.5
This Year and Warm 547 Clicks Pub: Jun 14, 18
Entertaining Board Game Cafes
Snakes and Lattes Offers a Full Menu with a Library of Games
With three locations all around Toronto, Ontario, Snakes and Lattes is a board game cafe that offers a unique option for a night out. With a full menu of food and beverages, each cafe has a... [More]
STEM Family Dining - Sue's Tech Kitchen is a Tech-Focused, Family-Friendly Dining Experience
SCORE 3.7
Mild 991 Clicks Pub: Sep 28, 17
STEM Family Dining
Sue's Tech Kitchen is a Tech-Focused, Family-Friendly Dining Experience
Described as family dining for the digital age, Sue’s Tech Kitchen offers a family-friendly dining experience from author and entrepreneur Randi Zuckerberg. The tech-focused popup restaurant... [More]
State-Wide Donut Hikes - Ohio's Secret 'Donut Trail' Spans 80 Miles and Covers 12 Donut Shops
SCORE 4.2
This Year and Average 100 Clicks Pub: May 8, 18
State-Wide Donut Hikes
Ohio's Secret 'Donut Trail' Spans 80 Miles and Covers 12 Donut Shops
For anyone looking for their next foodie adventure, Ohio’s secret ‘Donut Trail’ is the ultimate dessert excursion. Spanning 80 miles and covering 12 different donut shops, the food-... [More]
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