Experiences combining treats with adjacent interests create multifaceted rituals
Trend - Statistics say the majority of consumers are seeking food experiences that go beyond dining. Themed restaurants and cafes seemingly satisfy this desire, but as food becomes a bigger part of social media-savvy consumers' personal brands, a demand for more nuanced food experiences is seen. Experiences that combine indulgence and adjacent interests satisfy this.
Insight - Consumers today are not only spending more on experiences but often expecting more from those experiences as well. Driven by a need for value as well as a way to feel fulfilled, there's a greater interest in experiences that combine more than one interest.
Insight - Consumers today are not only spending more on experiences but often expecting more from those experiences as well. Driven by a need for value as well as a way to feel fulfilled, there's a greater interest in experiences that combine more than one interest.
Workshop Question - Think of one fun, but seemingly unrelated interest or activity to your brand; if you had to pair this interest with your product or service, how would you?
