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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,517 more

Hybrid Indulgence

Experiences combining treats with adjacent interests create multifaceted rituals

Implications - Statistics say the majority of consumers are seeking food experiences that go beyond dining. Themed restaurants and cafes seemingly satisfy this desire, but as food becomes a bigger part of social media-savvy consumers' personal brands, a demand for more nuanced food experiences is seen. Experiences that combine indulgence and adjacent interests satisfy this.
Workshop Question - Think of one fun, but seemingly unrelated interest or activity to your brand; if you had to pair this interest with your product or service, how would you?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
64,390 Total Clicks
Date Range:
Sep 17 — Apr 19
Trending:
Average
Consumer Insight Topics:

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